Acorns' new ploy – a kiddie advisory board – draws analyst scoffs and plaudits, as Trump accounts touch off rush to siphon rollovers from Trump-favored Robinhood – and Schwab, Fidelity and Vanguard crowd into micro-investing niche
Giants Fidelity, Schwab, Vanguard and Empower are enticing small investors with perks, programs, but Acorns says kids are the key.