RIABiz is unique among the advisory market’s web publications in that we are not all things to all financial advisors. We are the website where the top 20% of advisors who conduct 80% of the business go to find content that reflects their energy, ambition and professionalism.
RIAs – short for registered investment advisors -- are the discrete slice of financial advisors that comprise our reader base. Rather than being the Amazon.com of financial news, RIABiz provides our readers with a select but steady flow of breaking news features and opinion pieces for, by and about RIAs and the businesses in their orbit.
We cover the bread-and-butter topics that affect our readers’ businesses and bottom lines: fintech, 401(k)s, TAMPs, regulatory compliance and asset custody. RIAs care about these matters and so do we. RIABiz also covers – with gusto -- breaking deals, hot trends and career moves in an advisory sector where mom-and-pop practices co-exist – and are quickly drawing even with -- billion-dollar AUM firms.
Holding fast to a content-first, sector-exclusive approach is how we best serve our two valued constituencies: readers and advertisers.
RIABiz readers receive a potent yet measured intravenous drip of essential information. Advertisers get pure access to these targeted readers in a business model on the right side of regulatory history -- readers who are an ideal fit for premium advertisers who seek to build long-term relationships with the RIA market.
|Header (above the fold)||728x90||$155/cpm|
|Right-Rail 1 (above the fold)||300x250||$155/cpm|
|Right-Rail 3 (anchored)||300x600||$145/cpm|
Includes a top leaderboard (728×90) banner and a top half-page (300×600) and an anchored half-page (300x600) banner on the home page of the section. Also, sponsors will receive a linked logo and sponsorship recognition on the home page of the section.
|White Paper Postings||$3,000/mo.|
|Women In Wealth Management||$950/mo.|
Our daily email, RIABiz Today, is successfully received by 13,300 (100% opt-in) subscribers for each deployed edition. Sponsorships run the entire month within the same sponsored placement. There are only 3 available 728x90 leaderboard placements in RIABiz Today during each month of the sponsorship. On the average, there are 20 editions of RIABiz Today sent out each month.
Creative can be switched out at mid-month only.
Monthly Rate per each 728x90 leaderboard placement: $7,000
For each deployment, our Dedicated emails are successfully received by over 11,000 subscribers on our DEDI list. 100% are opt-in to receive 3rd party emails via RIABiz.
Our native advertising program is a simple solution which allows marketers the opportunity to distribute their own content directly to the readership of RIABiz. We will create the banner (728x180) utilizing assets provided by the sponsor. The fixed banner will run on RIABiz and also in RIABiz Today for one month, giving the sponsor a 100% SOV throughout length of their schedule.
RIABiz will produce all creative from sponsor-supplied assets. Before the start of the campaign, the final version of the banner must be approved by sponsor.
Cancellation deadline is 45 days prior to the deployment date on the 1st of the month. Any cancellations occurring within 45 business days of deployment date will be charged the program's full cost.
Native Ad Program Cost (one-month schedule): $13,000
Our webinar series presents marketers with a turnkey program to connect with the RIABiz audience. Sponsorships are available. A sponsorship of a RIABiz webinar includes lead generation, branding exposure, turnkey production, ROI event report, and post-event exposure. Please contact us for more details.
Webinar Sponsorship Cost: $17,500
This new section was launched in February 2020, and allows advertisers to promote their white papers to the RIABiz readership. The monthly program includes:
Monthly cost: $3,000
For more information regarding our available advertising and marketing programs:
Premium, expanded directory listings are available for $950 per year. Micro-site Premium listings include an expanded Q&A section, and the ability to attach your logo and photos of your team. They also get more exposure around the site.
For more RIABiz Directory information, either:
We allow for looping, with a rotation limit of 3Xs and 10 seconds per loop.
When using 3rd party tags, we recommend the use of HTML5.
GIF, PNG, or JPEG. The max file size is 40KB.
All assets for ROS banner schedules are due at least 5 days prior to the start of a campaign. Failure to provide correctly-format- ted, timely assets may affect the initial delivery of your campaign.
The technical specs remain the same for mobile and tablet devices.
We encourage you to consolidate branding, including colors, messaging, images, across ads of various sizes to ensure that the audience distinctly recognize your campaign regardless of what device is being used to access RIABiz.
All assets for ROS schedules are due at least 5 days prior to the start of the campaign.
Failure to provide correct, timely assets may affect the initial delivery of your campaign. Failure to provide mobile/tablet creative sizes may reduce delivery by as much as 40%. Users reading from mobile/tablet devices are an integral part of the overall RIABiz readership.
All ROS schedules will be delivered on desktop, tablet and mobile platforms, unless specified by an advertiser. We require two separate ad sizes for each ROS placement schedule. Below is the corresponding sizes requested for each:
|Placement||Desktop Size||Tablet & Mobile|
We accept GIF images - static or animated.
No flash allowed.
Max file size of 40K for all banners in our daily email.
Third party 1×1 tracking pixels for email banners can be accommodated. Please send with creative.
All assets are due at least 5 days prior to the 1st of every month.
For all three leaderboard placements in RIABiz: 728x90
Please submit final creative in an HTML format. All links/trackers/pixels must already be embedded in the HTML file before submission to RIABiz.
A test will be sent for final approval before deployment date.
Please send a logo on a transparent background in .png format.
The most accommodating logo size to send is 200x50, which does not need to include in-built padding. We will then downscale the image as needed.
For ROS website banners - all creative, or related tech questions, should be directed to:
For White Paper Postings, Native Banners, Dedicated Emails, and RIABiz Today banner placements - all creative and related tech questions should be directed to:
For all general technical questions, please contact:
Terence Hong - Head Site Engineer