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How Power Player Jon Stein's braggadocio about how Betterment is the next Amazon may be a blind distracting from stealth IPO moves and surgical deployment of a flesh-and-blood workforce

Stein, 38, tightened reins at his NYC robo-advisor this year when the COO departed, stuffing more cash into a war chest and adding CFP-wielding humans to the mix at every turn

Author Mia Diamond August 11, 2017 at 4:13 PM
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Part of Jon Stein's power lies in taking New York's media glare in stride.


Stephen Winks

Stephen Winks

August 11, 2017 — 6:19 PM
There is a desperate need for the Financial Services business to modernize, much of which will be through the electronic management of real time client holdings data required for the expert professional standing of the advisor. There are at least 20 innovations which will reorder the industry. Betterment and Stein have an important role to play. Don't count out Wall Street to follow suite, they just will not be market leaders. The safest bet for Jon Stein is to lead the charge on fiduciary duty which Wall Street will not follow--establishing a competitive edge in professional standing of its users. SCW


August 13, 2017 — 5:38 AM
Eli, and other C-level and management team employees were forced out.
Frank Chaparro

Frank Chaparro

August 15, 2017 — 4:07 AM
This is egregiously misleading: "He is happy to play along with reporters who ask about his firm being the Amazon of financial services world." In what way was he "playing along" with my line of question.The question to which Jon responded by likening himself to Amazon was as follows: "Incumbents have had their own robo offerings for years, and they have their big brand and infrastructure to back them up. What makes you so certain Betterment can survive up against such competition?" Come on Mia. Read the full post.

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Mentioned in this article:

Portfolio Management System
Top Executive: Andy Rachleff

Betterment, LLC
Financial Planning Software
Top Executive: Jon Stein

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