Ellevest impresses analysts and enrages some women by firing 99% of its investors with a late-evening email, and funneling them to Betterment
By keeping its 287 more profitable accounts and shunting 72,000 uneconomical ones to Betterment, the New York City startup's future looks brighter but a money coach's letter says: 'You’ve slapped us all in the face … you shut us up and shut us out '