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Enigmatic Sallie Krawcheck finds success evolving her RIA to a more conventional high-net-worth business model, then proclaims her 'contrarian' bonafides

The former chief of Merrill Lynch brokers uses analyst's choice of Bank of America shares as example of also-ran thinking but her maverick approach with Ellevest may be declining.

Author Oisin Breen July 1, 2021 at 2:34 AM
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Sallie Krawcheck: What you really want to be is contrarian.

Jeff Spears

Jeff Spears

July 1, 2021 — 11:13 AM
Sallie’s professional moves have been contrarian and correct. Her pivot is brave but will be more difficult.
RB

RB

July 2, 2021 — 5:47 PM
Ellevest is a women's lifestyle and affinity brand, masquerading as a subscale RIA. The truth is that there's nothing about women or other affinity groups/labels that changes or impacts how their wealth management products/services/advice in any meaningful way, and that isn't already fully provided through other firms and FAs, both men and women. The "by women for women" is a significant limiter in an industry where there isn't an actual value proposition to that demographic beyond marketing blather.
Gerri Leder

Gerri Leder

July 6, 2021 — 6:04 PM
Sallie Krawcheck has had a phenomenal career and track record as a founder. The fact that she has pivoted her business model reflects rationality and research. Those who have continued to bet against her only reinforce why she attracts big female allies and partners. You go, girl!

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