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After micro-fee subscriptions take off, Sallie Krawcheck pulls down $53 million in self-described B raise--then bites the hand of VCs that refuse to feed her chronically in-the-red company

The Ellevest CEO has a 3-million member community and $1.4 billion in AUM after eight years, but has had to make do while 98% of VC funds go to male-run companies, she asserts.

Author Oisin Breen April 15, 2022 at 2:44 AM
no description available
Sallie Krawcheck: When it started rolling, it was a force of nature, a f***ing force of nature.

Brian Murphy

Brian Murphy

April 15, 2022 — 7:06 PM
If you're raising from 400 investors in a "restated Series B", you've got one or more endemic problems that need to be resolved. I admire the team's determinism, but they need to figure out a real business model. They're not going to build a sustainable business on clients with an average $8,000 in AUM.

Related Moves

Breen Blitz: Mercer seals Vanguard OCIO buy • Goldman[Sachs] & Cohen split • PIMCO joins ETF shift • AdvisorEngine-Schwab bond grows • Ellevest milestone • Lonsdale nets new chief • Fidelity leaks data & staff move • Collation wins RIAs • Justin Wisz returns as investor • LPL nets CMO & Tifin a CEO

OCIO sale to Mercer may be Buckley's last act • Goldman's retail lead departs • PIMCO latest to convert mutual funds • Software firm upgrades Schwab data • Krawcheck preaches wisdom of naps • Fidelity hit by data snafu, but D&I on track • New Lonsdale tech shop imminent • Vestorly founder now funding start-ups • Eight month wait for CMO ends at LPL.

March 21, 2024 at 4:41 AM


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