Schwab clarifies that its mass proliferation of 'wealth' offices nationally is way to generate 'connectivity,' not an upmarket retail presence, but analysts say the ratcheting up of competition for RIAs is largely the same
The reframing of Schwab Wealth Advisory offices as non-descript, nearby call centers -- and not branches -- disguises the substantial SWA marketing aggression Schwab is introducing into local markets, says one analyst.