News, Vision & Voice for the Advisory Community


At INSITE in Orlando, Pershing outs its robo-religious conversion complete with open API store, Silicon Valley and India skunkworks, Marstone robo deal and unabashed digi-speak

Mark Tibergien says Pershing has gotten BNY to chum the RIA waters with loans and anticipates a 'flood' of billion-dollar wirehouse breakaways

Author Guest Columnist Timothy D. Welsh June 8, 2015 at 7:34 PM
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Margaret Hartigan: We are not here to disrupt advisors at all and is why we launched into the institutional space first.



RIA Custodians





Stephen Winks

Stephen Winks

June 8, 2015 — 11:08 PM

None of the commentary out of Orlando focused on expert authenticated prudent investment process and advanced technology which generates continuous, comprehensive counsel and give the advisor control over their value proposition, cost structure, margins and professional standing at a lower cost than todays expensive packaged products which by definition can never be individualized by client.

There is no leadership, largely inhibited by the industry’s product distribution culture.

The individual consumer must be the focus, not product.

Stephen Winks

Mark Tibergien

Mark Tibergien

June 9, 2015 — 10:43 AM

Steve, what you wrote was the whole point of reframing the discussion as a digital enablement solution not a robo advice offering.

Pershing doesn’t serve individual clients directly unlike those retail firms Tim refers to here. We only work with financial intermediaries such as fiduciary advisors. We see the market as divided between digital brokers, digital advisors and digital enablers and find ourselves in that third category thus the reason we don’t call it “Robo.” In our opinion, the success of any digital offering has to incorporate the wisdom of professional trained advisors and not just focus on investment allocations though we acknowledge there is a market for that. What we have built is an end to end experience for our advisory clients to leverage so that they can effectively compete with the more technology enhanced offerings in the marketplace. What other firms have created are direct competitors to advisors.

justin m

justin m

July 10, 2019 — 5:20 AM
so how do we start using the api? there’s not a link to the api store it seems...

Related Moves

July 11, 2023 at 2:46 AM

Pershing restores Ben Harrison as sole heir to Mark Tibergien -- for now -- but solo tenure may be temporary, with other top talent in the wings

Co-Head Maura Creekmore's departure leaves Harrison at the top by default, but the company is mum on future hiring and how much RIA autonomy gets sacrificed in name of 'convergence.'

January 19, 2023 at 3:31 AM

Behind the scenes, Ben Harrison's rise to replace Mark Tibergien at Pershing was more shock and awe than a symphonic succession

Harrison's appointment was baked in the cake -- or not -- and Tibergien departed with Swiss-watch precision in Moss Adams-style--or not.

March 13, 2020 at 7:22 AM

Mark Tibergien sets up Ben Harrison to challenge Schwabitrade with a $150 million cut to Pershing's minimum and millions more to develop Veo-busting technology

The CEO suite hand-off in Jersey City pulls a trigger on a plan to bypass Fidelity's and eventually Schwab's custody units by luring disaffected RIAs.

March 11, 2020 at 7:58 AM

See more related moves

Mentioned in this article:

Nexus Strategy
Consulting Firm
Top Executive: Timothy D. Welsh

Pershing Advisor Solutions
Asset Custodian
Top Executive: Mark Tibergien

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