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Articles tagged "Jason Lahita"


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Rep. Spencer Bachus fired off a WSJ Op-Ed pushing for his bill two weeks after he had tabled it -- leaving advisors gobsmacked.
August 7, 2012 at 3:22 AM

Jason Lahita: Words like "egregious," "sloppiness," and "stupid" were used ... by Jamie Dimon.

How JPMorgan's PR mojo downgraded a $3-billion PR typhoon to a five-day squall

Availability, self-criticism and starting from a position of credibility all helped short-circuit the relentless media laser

May 23, 2012 at 3:01 AM

Jason Lahita: Would [The New York Times] have published [the op-ed] four years ago? I doubt it.

Opinion: How Goldman Sachs exposed its jaw to a massive PR blow from The New York Times' op-ed page

The investment banking giant showed reporters little respect for years, and bringing on a new communications chief came a little too late

March 19, 2012 at 4:37 PM

Mark Matson: It has the opportunity to be a very controversial show.

RIA/advisor coach Mark Matson invests half a million in a public television special

Matson is using the TV show, his book and personal appearances to spread his investment-strategy gospel

January 30, 2012 at 6:59 PM

Bill Gross is every PR person's fantasy client according to Cognito's Jason Lahita.

The Grossian formula for PR: Why Bill’s press is good press, even when it’s bad

You too can reach the PR mountaintop and weather bad press by following Gross' example -- here's how

January 11, 2012 at 4:01 AM

Jason Lahita: Even Netflix's CEO has not given up, and he's endured one of the worst PR and marketing debacles I've ever seen.

Your public relations horror story: It's not as grim as you think

News cycles are fleeting so pick your battles wisely

November 1, 2011 at 3:43 AM

Jason Lahita: Trying to somehow gloss over this or claim it was justified would pour gas on the fire - take your lumps for an honest mistake and move forward.

Schwab's rapid response to letter snafu seems to be smoothing ruffled feathers

The custodian garnered praise for its straightforward apology, but does the blunder point up a larger conflict of interest?

August 25, 2011 at 5:35 AM

Jason Lahita:  It is similar to going to court - sure, you can represent yourself but above a certain level you'll probably be outmatched and under-prepared for the experience.

Advisors should go all-in to make PR worthwhile – otherwise, steer clear

Becoming a journalistic source takes planning, time, commitment and an enjoyment of the process

August 3, 2011 at 5:59 AM

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