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The Grossian formula for PR: Why Bill’s press is good press, even when it’s bad

You too can reach the PR mountaintop and weather bad press by following Gross' example -- here's how

Wednesday, January 11, 2012 – 4:01 AM by Guest Columnist Jason Lahita
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Bill Gross is every PR person's fantasy client according to Cognito's Jason Lahita.

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Top Executive: Megan Carpenter, CEO




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