News, Vision & Voice for the Advisory Community


Your public relations horror story: It's not as grim as you think

News cycles are fleeting so pick your battles wisely

Author Guest Columnist Jason Lahita November 1, 2011 at 3:43 AM
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Jason Lahita: Even Netflix's CEO has not given up, and he's endured one of the worst PR and marketing debacles I've ever seen.

Bernie Clark


Jason Lahita

Elmer Rich III

Elmer Rich III

November 1, 2011 — 11:39 PM

We just saw media research that bad online reviews boost business as much as good ones. Makes sense, any attention is better than none.

Jason Lahita

Jason Lahita

November 2, 2011 — 12:38 AM

Elmer: I would say that depends on who is doing the reviewing. When you do receive a bad review, either by a journalist or customer, take a second to think about how to counter it with something that highlights the good you do rather than get caught up in the moment and make something potentially innocuous worse than it needs to be. Be proactive, not reactive with your media relations and you’ll see good results.

Elmer Rich III

Elmer Rich III

November 2, 2011 — 2:57 AM

That’s the intuitive notion but data usually dashes our intuitions — if we pay attention. Mainly we ignore the data and pretend. Human nature.

Elmer Rich III

Elmer Rich III

November 2, 2011 — 2:31 PM

“The Streisand effect is a primarily online phenomenon in which an attempt to hide or remove a piece of information has the unintended consequence of publicizing the information more widely.”

Jason Lahita

Jason Lahita

November 2, 2011 — 4:08 PM

Elmer you seem to have a line on some very interesting information. I’d love to see both the media research you reference and also hear more about the “Streisand Effect”, if you want to e-mail me or just put a link to it here. Thanks!

Elmer Rich III

Elmer Rich III

November 2, 2011 — 4:31 PM

Yes, we process a lot of research and information. Some we post in our blogs or Google is the source of most of it. Google will turn up most of what we see and some we don’t. Our blogs are:

Financial services marketing: richandco.wordpress.com
Geeky science and brain research related to financial services: brain4biz.wordpress.com

Connect on Linked In where we post things as well, most comes out on twitter: @richandcom.



June 26, 2014 — 12:52 AM

The brand new MacBook Professionals have the identical Multi-Touch glass trackpad as before, however the line provides a different trick. All of the new MacBook Professionals (such as the 13-inch styles) now have inertial scrolling. Similar to on an apple iphone, iPod touch, or iPad, swipe your finger all the way down to scroll via a lengthy World wide web web site, for instance, plus the momentum carries on the scrolling until finally it step by step dies off. The function appears suitable at your home over the MacBook Professional and may be familiar to anyone who has utilised Apple apple iphone OS devices.



June 26, 2014 — 2:23 AM

Bruises from trauma can come about as a consequence of a variety of reasons, which includes falls, incidents and publish-surgical processes. Commonly, report codes 920-924 for bruises secondary to trauma. Say for example a soccer player who had been witnessed with a spouse and children doctor for bruises in just the heel, report 924.20. Preserve in your mind that according to ICD-9, these codes exclude contusions that are incidental to a particular teams of accidents, like crushing accidents, dislocation, fracture, inner accidents, intracranial injuries, nerve accidents, and open up wound.

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