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Advisors should go all-in to make PR worthwhile – otherwise, steer clear

Becoming a journalistic source takes planning, time, commitment and an enjoyment of the process

Wednesday, August 3, 2011 – 5:59 AM by Jason Lahita, Guest Columnist
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Jason Lahita: It is similar to going to court - sure, you can represent yourself but above a certain level you'll probably be outmatched and under-prepared for the experience.

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Davina K. Brewer

Davina K. Brewer

August 3, 2011 — 3:42 PM

Some good advice that works for other industries as well. A good campaign requires a lot of time and effort, research, well-trained experts comfortable with transparency and disclosure, and absolutely requires tracking success, measurement after the 'clip’ or story. My only quibble .. this is primarily focused on media relations and IMO, PR is more than just publicity. For what it’s worth.

Melinda M. Staab

Melinda M. Staab

August 3, 2011 — 7:30 PM

Very wise words Jason! Thanks so much for putting this out there – kudos!

Melinda M. Staab

Melinda M. Staab

August 3, 2011 — 7:30 PM

Very wise words Jason! Thanks so much for putting this out there – kudos!

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