Author

Guest Columnist Jason Lahita

8 articles

Articles written by Guest Columnist Jason Lahita

Jason Lahita: I slowly made myself expendable.

Sep 13, 2018

Jason Lahita explains what it means to be true to yourself by stepping aside from FiComm, his booming pr and marketing firm, to rediscover his true passion

Perhaps the best-known RIA PR person out there, Jason Lahita built a firm that grew too big to allow him to do what he loved best--getting in the trenches and crafting campaigns.

Mike Durbin draws the brightest lights at his old firm.

Oct 4, 2017

eMoney -- with an immense Fidelity presence -- pulls out stops to debut RIA robo AMP, which shared buzz bandwidth with Envestnet M&A

The Radnor, Pa.-based software firm drew 800 attendees with advisors knowing they'd get sun, fun and Mike Durbin thrown in for good measure

Jason Lahita: I remember hesitating, dancing in place as I considered the threat, in the span of seconds.

Nov 2, 2013

What I experienced as a passenger in LAX when the bullets started to fly

The reality sunk in more as I stood with a TSA agent with blood on his ankle

Jason Lahita: This was scarier than anything I'd ever experienced, and made the 'difficulty' of the decision seem laughable.

Feb 18, 2013

How my experiences with RIA pioneers, and the love of my mother, inspired me to a different breakaway story

Jason Lahita had mentoring from Joe Duran, Ron Carson and Mindy Diamond but his mother's early onset dementia gave him the final nudge to take a risk

Jason Lahita: Words like "egregious," "sloppiness," and "stupid" were used ... by Jamie Dimon.

May 23, 2012

How JPMorgan's PR mojo downgraded a $3-billion PR typhoon to a five-day squall

Availability, self-criticism and starting from a position of credibility all helped short-circuit the relentless media laser

Jason Lahita: Would [The New York Times] have published [the op-ed] four years ago? I doubt it.

Mar 19, 2012

Opinion: How Goldman Sachs exposed its jaw to a massive PR blow from The New York Times' op-ed page

The investment banking giant showed reporters little respect for years, and bringing on a new communications chief came a little too late

Bill Gross is every PR person's fantasy client according to Cognito's Jason Lahita.

Jan 11, 2012

The Grossian formula for PR: Why Bill’s press is good press, even when it’s bad

You too can reach the PR mountaintop and weather bad press by following Gross' example -- here's how

Jason Lahita: Even Netflix's CEO has not given up, and he's endured one of the worst PR and marketing debacles I've ever seen.

Nov 1, 2011

Your public relations horror story: It's not as grim as you think

News cycles are fleeting so pick your battles wisely

Guest Columnist Jason Lahita

Articles written by Guest Columnist Jason Lahita

Jason Lahita explains what it means to be true to yourself by stepping aside from FiComm, his booming pr and marketing firm, to rediscover his true passion

eMoney -- with an immense Fidelity presence -- pulls out stops to debut RIA robo AMP, which shared buzz bandwidth with Envestnet M&A

What I experienced as a passenger in LAX when the bullets started to fly

How my experiences with RIA pioneers, and the love of my mother, inspired me to a different breakaway story

How JPMorgan's PR mojo downgraded a $3-billion PR typhoon to a five-day squall

Opinion: How Goldman Sachs exposed its jaw to a massive PR blow from The New York Times' op-ed page

The Grossian formula for PR: Why Bill’s press is good press, even when it’s bad

Your public relations horror story: It's not as grim as you think

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