Schwab drops bomb that four Schwab Wealth Advisory branches were in pilot, succeeded wildly, and now -- boom -- 30 SWA offices will be up and running by 2027 as 'core' offering and opening new battle fronts with classic RIAs it serves
RIAs are reading the move as a possible red flag after decades where SWA only operated from call centers– 'They're an absolute competitor in your market, for your clients,' an analyst says.