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Trade publication critiques the inhumanity of Schwab's robo advertising

AdWeek notes the Blue's oh-so-calm, 'kill-all-the-humans' voice

Tuesday, March 24, 2015 – 4:59 PM by Brooke Southall
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David Giantasio: ['Blue' explains its mission] in measured tones that make me believe it would really rather kill all humans!


Dave Grant

Dave Grant

March 24, 2015 — 5:39 PM

Oh please, these 30-second ads are hilarious! Way better than Tommy Lee Jones promising you you’ll never run out of money…..

But what are people expecting – a human to introduce a robo-service? How novel that the service introduces itself.

I struggle with the limited thinking of some reporters but yet how creative some ads can get. Let’s be honest, the ad industry in American is severely lacking – Schwab Blue even uses a British accent to bring it credibility. (Having one of those myself, I can see their reasoning).

I think it’s time for people to lighten up and see what difference Blue can make. But then again “haters gonna hate”.

Investor1

Investor1

March 26, 2015 — 5:23 PM

The commercials are dumb! It reminds me of something from the 80’s. They need a better marketing team at Schwab. I love the idea and the solution, just not the commercials. It doesn’t get the point across as to what it is and what it does. Just my opinion.

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