Trade publication critiques the inhumanity of Schwab's robo advertising
AdWeek notes the Blue's oh-so-calm, 'kill-all-the-humans' voice
Oh please, these 30-second ads are hilarious! Way better than Tommy Lee Jones promising you you’ll never run out of money…..
But what are people expecting – a human to introduce a robo-service? How novel that the service introduces itself.
I struggle with the limited thinking of some reporters but yet how creative some ads can get. Let’s be honest, the ad industry in American is severely lacking – Schwab Blue even uses a British accent to bring it credibility. (Having one of those myself, I can see their reasoning).
I think it’s time for people to lighten up and see what difference Blue can make. But then again “haters gonna hate”.
The commercials are dumb! It reminds me of something from the 80’s. They need a better marketing team at Schwab. I love the idea and the solution, just not the commercials. It doesn’t get the point across as to what it is and what it does. Just my opinion.