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Articles tagged "Financial Communications Partners"


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Jason Lahita: Words like "egregious," "sloppiness," and "stupid" were used ... by Jamie Dimon.

How JPMorgan's PR mojo downgraded a $3-billion PR typhoon to a five-day squall

Availability, self-criticism and starting from a position of credibility all helped short-circuit the relentless media laser

May 23, 2012 at 3:01 AM

Jason Lahita: Would [The New York Times] have published [the op-ed] four years ago? I doubt it.

Opinion: How Goldman Sachs exposed its jaw to a massive PR blow from The New York Times' op-ed page

The investment banking giant showed reporters little respect for years, and bringing on a new communications chief came a little too late

March 19, 2012 at 4:37 PM

Mark Matson: It has the opportunity to be a very controversial show.

RIA/advisor coach Mark Matson invests half a million in a public television special

Matson is using the TV show, his book and personal appearances to spread his investment-strategy gospel

January 30, 2012 at 6:59 PM

Bill Gross is every PR person's fantasy client according to Cognito's Jason Lahita.

The Grossian formula for PR: Why Bill’s press is good press, even when it’s bad

You too can reach the PR mountaintop and weather bad press by following Gross' example -- here's how

January 11, 2012 at 4:01 AM

Jason Lahita: Even Netflix's CEO has not given up, and he's endured one of the worst PR and marketing debacles I've ever seen.

Your public relations horror story: It's not as grim as you think

News cycles are fleeting so pick your battles wisely

November 1, 2011 at 3:43 AM

Jason Lahita:  It is similar to going to court - sure, you can represent yourself but above a certain level you'll probably be outmatched and under-prepared for the experience.

Advisors should go all-in to make PR worthwhile – otherwise, steer clear

Becoming a journalistic source takes planning, time, commitment and an enjoyment of the process

August 3, 2011 at 5:59 AM

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