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The business model changes at the 10-year Baltimore startup are a shift toward 'survivability,' analysts say, but the 39 year-old founder ain't buying it after the Baltimore fixed-fee virtual RIA grew 56%, or $6 billion, in 2025.
The Baltimore firm has now raised $245 million to get to 55 advisors serving subscriptions and 15,000 clientele, short of 24,000 target set in 2021, but advisor efficiency is up and cash burn down almost to zero.
Policygenius does the heavy lifting and keeps commissions, but the national RIA has 500 CFP-administered financial plans that include executed insurance policies for younger clients.
The Baltimore RIA had only raised $65 million in its first five years but jumped its overall haul to $165 million after its growth rate held up
Thousands of clients may be getting lost in the shuffle in the face of strong inorganic RIA growth -- an obscure problem until federal regulators gave Regal Investment Advisors the royal treatment, in part, for charging full fees and failing to disclose reduced service.
With Warburg Pincus spigots flowing, the Baltimore-based $502-million AUM RIA does its part by keeping overhead radically low and worker care high.
Under its 33 year-old CEO, the Baltimore firm is selling planning subscriptions to corporations and scraps criticized too-clever M&A
Fresh off 27 new hires, 400 new clients, $47 million in fresh assets, Facet CEO Anders Jones knows he needs one hire for new AUM and new CFPs in grand measure
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