News, Vision & Voice for the Advisory Community


Facet grows '10X,' hits $1 billion in AUM, reaps $100 million C-round, largely from DoorDash backers, and calls itself a 'fintech' company that happens to give advice by CFP

The Baltimore RIA had only raised $65 million in its first five years but jumped its overall haul to $165 million after its growth rate held up

Author Brooke Southall January 20, 2022 at 2:52 AM
no description available
Anders Jones touts Facet's advice software and its subscription model.

Anders Jones


Facet Wealth

Gerri L.

Gerri L.

January 20, 2022 — 1:30 PM
Congratulations on these significant milestones, Anders! Cheers.
Brian Murphy

Brian Murphy

January 20, 2022 — 8:14 PM
If, in fact, the average fee for a Facet relationship is $3k on $100k in assets - this is ridiculous. I understand the game; Facet brings in individual clients and offloads them on independent CFPs. Facet pays the CFPs, so Facet's margin is some % of that subscription. But what's the justification for such fees?

Related Moves

April 3, 2019 at 2:22 AM

Altruist is CTO-less, for now, quasi-intentionally, it says • Ex-rival exec hired to jumpstart cross-selling Orion products to enterprise clients • BlackRock tops Grayscale • Facet outsources estate plans • Advyzon profits off Goldman exodus • Dan Wiener's RIA has new CEO • CFP count tops 100k

Shiralker out at Altruist • Orion gives Trevor Noble his cause • Bitcoin has a new fund king • Software maker benefits from Goldman custody exec. churn • Carson Group denies lawsuit • Merge of Wiener's old shop complete • 100,000th CFP named.

June 7, 2024 at 1:44 AM

RIABiz Directory

The Industry Sourcebook for RIAs

   |    LISTING

RIABiz Directory sponsored by:

Directory Sponsor Logo

White Paper Postings

Common Tags

Recent Articles

Popular Writers

RIABiz logo


About Us




RIABiz, Mill Valley, California
Copyright © 2009-2024 RIABiz Inc. All rights reserved.