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As mutual fund wholesaler economics get squeezed, mutual fund CMOs find best new friend -- online advertising

Web banners, other digitial media, are proving cheaper, more targeted, more accountable and more digitized making them good substitutes for wholesalers to smaller accounts

Friday, November 8, 2013 – 8:55 PM by Brooke Southall
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Pat Allen: Wholesalers will work their top 250 or so and Marketing needs to work the rest.


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