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Brooke Southall

A native Mainer, Brooke founded RIABiz 13 years ago because he wanted to write for an editor demanding articles get past syrupy quotation, satanic jargon and the Wall Street framing of how financial advice gets sold. He spends his days now in California writing, editing and coaching writers. He lives on a houseboat, works in an office and juggles calls across the five time zones and four countries his small team works. He's out to prove an economic major can make a living as a journalist and that articles need not be a loss leader if they are written well and geared to an intelligent readership.

Articles written by Brooke Southall


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Shirl Penney: RIAs will use other Goldman Sachs services more immediately.

Goldman Sachs custody unit gets coveted foothold with Dynasty Financial, but no assets yet in a move that still threatens Schwab and Fidelity, recruiter says

Dynasty has 57 high-end RIAs and $100 billion-plus of AUA with sophisticated clients who can use the investment bank's services.

March 28, 2025 at 2:47 AM

Eliza De Pardo: PR firepower is essential now and over the coming decade.

AssetMark takes on 72% financial advisor flameout rate, which is both worse and not as bad as it sounds for RIA 'entrants,' says Eliza DePardo

The $116-billion TAMP has a new CEO, a new owner, bought Morningstar's turnkey assets and now will tackle a quasi-existential RIA concern.

March 25, 2025 at 1:35 AM

Eden Ovadia (center) with Victoria Toli (right) and Theodore Jansen: I see the proof in the pudding every day.

Ten month-old New York City startup uses artificial intelligence to gin up RIA leads and reel in immediate success

Eden Ovadia was a 25-year-old BCG consultant presented with a task that she turned into a rare, successful RIA artificial intelligence venture.

March 18, 2025 at 1:44 AM

Sumanth Sukumar: The market is ripe for disruption.

Fresh off layoffs, Altruist nabs Coinbase CTO and is hiring like crazy, driven and guided by fresh Robinhood-TradePMR threat, ex-Altruist staffer says

The Culver City, Calif., RIA custodian got Sumanth Sukumar, also formerly of Uber and Facebook, with an eye on supplanting Schwab in its former HQ city.

March 13, 2025 at 3:05 AM

Matt Middleton: I think there's already too many events in the [RIA] industry.

Matt Middleton co-founds 'Mint,' which starts virtually as his Future Proof event ends in LA, using the festival set-up, taking the same playbook and getting Anthony Scaramucci to keynote

The crypto and blockchain trade show piggybacks on Huntington Beach city contracts, hotel arrangements and outside shelters -- to establish a cryptocurrency mega-event starting four days later with a 'proven' outdoor concept.

March 12, 2025 at 4:59 AM

Rich Steinmeier: We want go toe-to-toe with Morgan Stanley.

LPL will go 'toe-to-toe' with Morgan Stanley, 'launch a brand campaign,' to boost 'LPL' brand, after filing S-3 to rapidly raise up to $4 billion as needed

CEO Rich Steinmeier confides to Louis Diamond on a podcast he will upgrade banking, subject matter expertise and UHNW products -- namely alts, and admits envy toward Commonwealth and Morgan Stanley.

March 11, 2025 at 1:56 AM

This photo appears on BlackRock's talent page along with the proclamation: 'We take deliberate steps to reach top talent.'

BlackRock, Goldman Sachs will curtail DEI HR outreach to comport with new Trump executive order, but neither signals they want to abandon diverse workforce

The world's larget asset manager will subtract racial and gender targets for job interviews but will find new ways to hire candidates that head off 'groupthink.'

March 5, 2025 at 3:20 AM

Rich Steinmeier: It's a bold aspiration, but one I'm confident that we can achieve.

LPL Financial files S-3 to raise $4 billion after new CEO takes reins with 'bold aspiration' to lead the 'advisor marketplace' across 'all of wealth management'

New CEO Rich Steinmeier needs capital to move upmarket but promises 'organic' emphasis as shares in company hold steady in market downturn.

March 4, 2025 at 2:44 AM

Seth Adam Stuart: This isn't a new story. They just didn't want to do anything about it.

State Street -- under protest -- caves to SEC pressure to nix 'misleading' 'Apollo' name from its freshly minted alts ETF, among many issues cited in stern regulatory letter

Morningstar, Micah Hauptman, industry executives and attorneys all said in October that State Street and Apollo didn't seem to have basic boxes checked -- and the SEC dropped the hammer

March 1, 2025 at 3:19 AM

Robb Baldwin: Robinhood’s client base is the next generation of investors

Robinhood closes TradePMR deal and calls it 'accretive' and cites cash allocation to build RIA referral network

The Menlo Park, Calif. online broker paid $300 million for custody unit that gives it immediate cash flow and market position.

February 27, 2025 at 12:01 AM

Joseph Vietri: Ex-Schwab Advisor Services exec now in the hot seat to meld 'conservative' Schwab with brave-new-world crypto.

Charles Schwab Corp. names 'head of digital assets' with no cryptocurrency chops but entrusted by inner circle to make big, critical decisions, fast

Joseph Vietri needs to in-source critical 'human capital,' then determine whether to private-label 'Coinbase' or 'go big' with in-house custody, and other picks and shovels of direct bitcoin ownership and performance reporting.

February 20, 2025 at 2:37 AM

Deborah Fuhr: ETFs managed by the Top 3 providers ... have only decreased slightly over the past 10 years.

ETF assets hit record $10.73 trillion after $90 billion net-new inflow last month; Vanguard accounts for 40% of total, clobbering iShares and bruising State Street -- with RIAs a clear catalyst

Active ETFs attracted net inflows of $44 billion, 110% better than January 2024, but giants with razor-thin margins still dominate a commodity market.

February 15, 2025 at 5:03 AM

Ryan Neal: It is not a news outlet

'RIA Reflections' went live today under ex-IN reporter Ryan Neal, who oversees the 'story-sharing platform' for Robinhood's RIA custody acquiree TradePMR

The new website will shun 'news' in favor of first-person essays from advisors to build a community through shared experiences.

February 13, 2025 at 3:04 AM

Bob Oros: Larry is an exceptional leader who brings deep familiarity with the wealth management landscape.

Bob Oros is out at Hightower -- for real this time -- with poached Ayco CEO, a Goldman Sachs partner, replacing him

Larry Restieri will become the Chicago rollup's next CEO after decades in Goldman Sachs' world and after Oros did 50 M&A deals.

February 11, 2025 at 9:36 PM

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