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Sarah Levy: Our rebrand is more than just a name change.
September 21, 2024 at 1:38 AM

Betterment's New York City offices

Betterment whistleblowers net $2.5 million • Wealthfront's big pivot leads to profits • Altruist launches tax service • CMOs in at Ascensus, Wealthspire & Joe Duran's Rise • Savvy bags four advisors as Mariner sues it for poaching • Jim Dickson launches RIA stake buyer

Betterment is also bending to RIA needs • Wealthfront is in the black, thanks to cash • Altruist reveals where it makes its money • Rise, Wealthspire and Ascensus each add two executives • Compound hits $2 billion of AUM • CAIS slashes alts prices • BlackRock ups private debt sales to RIAs, through GeoWealth.

June 29, 2024 at 3:00 AM

Thomas Moore: It's more strategic… we see an opportunity.

Betterment sweetens XYPN deal big-time to reflect conviction it can own [much more] micro-RIA custody in post-'Schwabitrade' landscape where competitors see chance to go upmarket

The New York City robo-advisor rolled out the red carpet to XY Planning Network RIAs including dedicated service desks, website -- and dropping of fat fee.

May 23, 2024 at 2:43 AM

Antonia Apps: Betterment … wasn’t transparent about the service’s changes, constraints, and coding errors that adversely impacted thousands.

Betterment learns 'move fast, break things' has its price after settling SEC compliance charges for $9 million over transparency, disclosure lapses involving tax loss harvesting

The $36-billion New York City robo-advisor has since upped its game by hiring a Merrill Lynch compliance alumnus and a CEO steeped in 'operations.'

April 28, 2023 at 1:52 AM

Ben Cruikshank: ‘Advisors are quickly realizing that they need to have solutions.’

RIAs seek FDIC shelter for client cash in droves after Silicon Valley Bank meltdown with Betterment raising limit by $1 million

Firms are promising clients insurance on multi-million-dollar accounts, but banks face their own risk because brokered deposits aren't 'sticky,' expert says

March 24, 2023 at 4:58 AM

Sarah Levy: Today’s actions ensure we can control our destiny and execute against our long-term strategic plan.

Sarah Levy makes second unpopular decision at Betterment in two months after showing forbearance her first two years as CEO

The Betterment executive raised prices last month, and she's cutting staff this month to buy time to execute the robo-advisor's strategic pivot to RIA servicing.

February 17, 2023 at 4:25 PM

David Fortunato: We don’t need to generate additional revenue by penalizing smaller accounts.

Wealthfront pounces after Betterment jacks up prices on small investors, but Betterment claims last laugh -- 'thousands' of new customers, it says

The New York City robo-advisor imposes the charge so low balance accounts pay 'fair share,' prompting Wealthfront's CEO to say his rival is 'penalizing' those investors.

January 10, 2023 at 1:40 AM

Jessie Proudman: We’re building the right product for long-term investors as opposed to traders.

Betterment reveals that it now owns Seattle crypto firm and that it will be a 'centerpiece,' yet the deal timing means it could be a 'big blunder,' Morningstar analyst says

The New York City robo-advisor closed Makara deal in March, skipped any PR, and will Betterment-ize it for Summer launch; never mind the collapse of the token market

May 24, 2022 at 2:33 AM

Mike Reust: It is the intent to sunset the brand in the future.

Betterment's new CEO spices up baked potato robo menu with self-directed crypto allocations; one guru calls it a 'square peg' in round hole, but Morningstar analyst sees 'leapfrog' potential

New York City robo-advisor CEO Sarah Levy bought 'Makara' after 90% demand it; they can choose crypto for 100% of portfolios but must pay a fee of 100 basis points.

February 15, 2022 at 2:39 AM

Stephanie Guild: We’re proud to help people build wealth for the long term.

As Charles Schwab Corp. shares soar and Robinhood's crater, the mobile-first brokerage makes seminal move past its ‘casino' model and sells 'fiduciary' portfolios

Just days after the Menlo Park, Calif., firm nabbed ex-TDA star Steve Quirk to call shots, Robinhood announced it'll sell automated portfolio management and the fantasy of beating market.

January 15, 2022 at 3:11 AM

Sarah Levy has already generated enough fresh momentum at Betterment that fresh capital has followed.

Betterment is ready to burn cash like its 2008 all over again with 2008 co-founder Eli Broverman leading a $60-million VC round to execute the plan he was credited with creating

The 13-year-old New York City startup is one year into a rebirth under new CEO Sarah Levy who is hiring like crazy and plans to invest aggressively in both B2B units -- for 401(k) and RIA custody.

September 30, 2021 at 1:42 AM

Sarah Levy: We continue to ramp up our investment in the RIA business.

After promising to make RIAs job one, new Betterment CEO puts trust in RIA brands --and knocks off XYPN-- to create an Envestnet-lite outsourcer for start-up shops and breakaways

Betterment is using four software and services vendors and discounts up to $3,100 per RIA per year after getting the idea from one of its largest customers

June 23, 2021 at 9:31 PM

Sarah Levy has changed distribution at Betterment and ramped up the 401(k) program

Betterment's net new clients jump 116%, in step with Sarah Levy's first few months at the helm, as burgeoning stock prices and Robinhood spillover lift the company Q1 results

Novice investors leave play money at the Silicon Valley broker but learn to value IRAs, portfolio management and tax help.

April 22, 2021 at 2:56 AM

Natalie Wolfsen: 'Absolutely, Assetmark is evolving.'

Natalie Wolfsen's sudden ascent as AssetMark CEO marks a whole new 'liberated' RIA vibe and could be a catalyst to fill service void left by custodian cutbacks

Put in place by AssetMark's new high-powered chairwoman, the Charles Goldman protégé sees a way to take on Envestnet and Schwab after demoting MoneyGuidePro and closing the biggest deal in her company's history

March 11, 2021 at 2:41 AM

Omer Ismail has swapped a position as Goldman's retail banking chief, to lead Walmart's financial technology venture.

Walmart gets fintech jump on Amazon but headwinds imperil pricey launch of new venture, even with Robinhood VC backer and top Goldman talent on board

The Bentonville, Ark.-based big-box retailer is likely bidding to become a bank, again. It also just trashed Goldman Sachs robo-bank, Marcus, by nabbing two top executives.

March 8, 2021 at 11:04 PM

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