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Wealthfront pounces after Betterment jacks up prices on small investors, but Betterment claims last laugh -- 'thousands' of new customers, it says

The New York City robo-advisor imposes the charge so low balance accounts pay 'fair share,' prompting Wealthfront's CEO to say his rival is 'penalizing' those investors.

Author Oisin Breen January 10, 2023 at 1:40 AM
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David Fortunato: We don’t need to generate additional revenue by penalizing smaller accounts.
Brooke Southall and Keith Girard contributed to the editing of this article.


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See more related moves

Mentioned in this article:

Wealthfront
Portfolio Management System
Top Executive: Andy Rachleff

Betterment, LLC
Financial Planning Software
Top Executive: Jon Stein



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