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RIAs seek FDIC shelter for client cash in droves after Silicon Valley Bank meltdown with Betterment raising limit by $1 million

Firms are promising clients insurance on multi-million-dollar accounts, but banks face their own risk because brokered deposits aren't 'sticky,' expert says

Author Lisa Shidler March 24, 2023 at 4:58 AM
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Ben Cruikshank: ‘Advisors are quickly realizing that they need to have solutions.’
Brooke Southall and Keith Girard contributed to the editing of this article.


Related Moves

Second Betterment exec departs as new CEO Sarah Levy orients to her first month on the job and is confronted by personnel matters

Chief operating officer Dustin Lucien is the latest to leave the New York City robo-advisor, one of at least eight positions open as it prepares a push across multiple business lines to ignite growth.

January 19, 2021 at 6:32 PM

Jon Stein ousts himself as Betterment CEO and taps Sarah Levy, who joins an exclusive club of top women executives, with a mission -- an IPO

The co-founder of the New York robo-advisor headhunted the ex-Viacom brass through Harvard professors on the down low to ostensibly scale operations.

December 8, 2020 at 5:27 PM


Mentioned in this article:

Betterment, LLC
Financial Planning Software
Top Executive: Jon Stein

MaxMyInterest
Tech: Other
Top Executive: Gary Zimmerman



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