In Denver, national REIT wins over Fidelity ETF exec as new CMO

Check out more Moves in our winter roundup: New Moves: HighTower exec defects to a hyper-active-investing 'fiduciary' roll-up, BlackRock alums launch American Century ETF line, Alfred Bros. go crypto, millennials found Bay Area UHNW firm and more...

Heather Grubbs, a marketing executive with ETF and retirement-product chops, has entered the REIT world.

Formerly vice president of marketing in Fidelity Investments' ETF division in Denver, Grubbs is now managing director-chief marketing officer of Black Creek Group, a national real estate investment firm also headquartered in that city. See: Determined to out-Joe-Duran Duran's United Capital, Dave Welling moves his $12B roll-up's HQ to Denver.

Grubbs, who joined Fidelity Investments' ETF team in 2013, a year after it launched, will oversee Black Creek's marketing strategy with an emphasis on making its individual investment product line attractive to advisors.

Before joining Fidelity, she was senior director of retirement marketing at Janus Capital Group (now Janus Henderson). Before that, Grubbs served at Old Mutual Capital and began her career at TransAmerica Capital Inc.

Black Creek has more than 300 employees across nine offices in the United States. See: One-Man Think Tank: Inside the due diligence that uncovered serious questions about a REIT.

“Heather is a strategic thinker who has a deep understanding of the retail segment and intermediary distribution channels, which will be a key growth driver for firms investing in commercial real estate over the next several years,” said Raj Dhanda, president of Black Creek Group, in a statement.