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Articles written by Guest Columnist April Rudin


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April Rudin: Trust me, I have seen this before.

Casting a marketer's eye on Pershing INSITE, April Rudin pleads with promoters to tone down the digital doublespeak

Digital enablement of mobile robo-automation? The consultancy veteran expresses frustration as she tries to translate opaque, self-important terminology

June 9, 2015 – 10:46 PM

April Rudin: One year during our Chanukah party my son began a conversation with our non-Jewish guests about how Santa did not exist...

A Midwestern Jewish girl's guide to an NYC Christmas season

She grew up in Detroit where Christmas came to her but her boys' experience was different, maybe not better, in New York

December 24, 2014 – 4:13 PM

April Rudin: I couldn't help but wonder about the promotional logic that led an online firm to consider using such an offline idea as outdoor advertising.

April Rudin taxis in to Betterment HQ to see how the robo-advisor will fare

Jon Stein's astounding goal is $1 trillion of assets and our marketing expert went in search of a marketing plan, or notion commensurate with the challenge

December 15, 2014 – 11:21 PM

April Rudin: In one instance a client realized how important his LinkedIn profile could be after a journalist cherry-picked facts from it for an article about his firm after he'd offered a 'no comment.'

Dissecting the pathology of UHNW wealth managers who want brand building without marketing

Iconoclastic, clubby and referral-oriented ways still attract the ultra-rich -- but a sleek LinkedIn page might be what Gens X, Y, millennials and hip boomers demand

September 26, 2014 – 6:22 AM

Kayla Flaten: Boomers assume that millennials want to work from home so that they can sit in their pajamas all day.

The big impression Mark Tibergien and his reverse mentor, Kayla Flaten, 25, made on me over a Manhattan lunch

With 37 years separating them, the interplay has an invaluable zing, buzz and usefulness to it; In other words, it's fun

August 25, 2014 – 4:01 AM

April Rudin: The payoff has exceeded my expectations.

How I talked Arianna into giving me a shot as Huffington Post's wealth management blogger and how it changed my life

The giant online publication gave me a platform to show my best self personally and professionally

May 7, 2014 – 4:19 AM

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