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April Rudin taxis in to Betterment HQ to see how the robo-advisor will fare

Jon Stein's astounding goal is $1 trillion of assets and our marketing expert went in search of a marketing plan, or notion commensurate with the challenge

Author Guest Columnist April Rudin December 15, 2014 at 11:21 PM
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April Rudin: I couldn't help but wonder about the promotional logic that led an online firm to consider using such an offline idea as outdoor advertising.

Jeff Spears

Jeff Spears

December 17, 2014 — 12:58 AM

We all should emulate April’s confidence to reach out and learn about new initiatives. The Devil You Know comes to my mind and meet the new boss the same as the old boss!

Bully to you April!

Steffi C

Steffi C

December 17, 2014 — 12:12 PM

Interesting, well written. I never would have noticed the adverts. One question – how are they tracking the effectiveness? Presumably this is not cheap.

Related Moves

Jon Stein ousts himself as Betterment CEO and taps Sarah Levy, who joins an exclusive club of top women executives, with a mission -- an IPO

The co-founder of the New York robo-advisor headhunted the ex-Viacom brass through Harvard professors on the down low to ostensibly scale operations.

December 8, 2020 at 5:27 PM

Second Betterment exec departs as new CEO Sarah Levy orients to her first month on the job and is confronted by personnel matters

Chief operating officer Dustin Lucien is the latest to leave the New York City robo-advisor, one of at least eight positions open as it prepares a push across multiple business lines to ignite growth.

January 19, 2021 at 6:32 PM

Mentioned in this article:

Betterment, LLC
Financial Planning Software
Top Executive: Jon Stein

The Rudin Group
Marketing & Public Relations
Top Executive: April Rudin

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