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Articles tagged "Flourish"


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Ben Cruikshank: ‘Advisors are quickly realizing that they need to have solutions.’

RIAs seek FDIC shelter for client cash in droves after Silicon Valley Bank meltdown with Betterment raising limit by $1 million

Firms are promising clients insurance on multi-million-dollar accounts, but banks face their own risk because brokered deposits aren't 'sticky,' expert says

March 24, 2023 at 4:58 AM

The Bank of Baroda is a source of high-yielding cash for Vanguard Group's new cash products in pilot.

Vanguard is now several months into beta plan to offer head-turning, high FDIC-insured yields and capacity after 2019 scrapping left it flat-footed against Schwab and Fidelity

The Malvern, Pa., giant copied a new business model -- and co-opted many regional partner banks -- to go 2%-plus as part of a rethink of its 2019 decision to forsake bank cash accounts for money market funds.

October 6, 2022 at 3:53 AM

Frank Bonanno: Cash as an asset class is back.

RIAs are drowning cash managers with 'silly' inflows as they line up for insured 3% yields -- the best port in the Federal Reserve's interest rate storm

The Fed's 'overarching focus' on killing inflation is giving life to StoneCastle, MaxMyInterest and Flourish Cash, which are built to do workarounds on FDIC limits at the best rates.

September 30, 2022 at 1:51 AM

Ben Cruikshank: 'There's a really jarring disconnect between what's available to advisors and what's available to retail investors.'

MassMutual upgrades Flourish to trade and hold RIA crypto AUM, compete at a Coinbase level, on strength of Orion, Black Diamond, Tamarac tracking -- but big RIA client, Buckingham, says 'no thanks' to the offer, for now

The New York-based manager of $1 billion-plus of FDIC insured cash is banking on not getting ahead of the curve and getting crushed by Bitcoin ETFs down the road.

October 5, 2021 at 8:58 PM

Ben Cruikshank: 'We’ve built key integrations across the advisor-tech landscape with companies such as Envestnet, Orion and eMoney.'

The RIA and insurance worlds draw closer again as MassMutual buys Flourish, a digital bank with 350 RIA banking clients

The Springfield, Mass. life insurer, founded in 1851, gets the 2017-founded seller of FDIC-insured cash through RIAs in an atmosphere where RIA vendors and big insurers see more and more good in each other.

December 24, 2020 at 6:46 PM

Gary Zimmerman: The current crisis is a Goldilocks environment for Max.

Phones at RIA cash managers 'ring off the hook' amid yield crunch and MaxMyInterest pulls rabbit out of hat -- keeping rates on FDIC cash near pre-cut levels

Though StoneCastle, Flourish, and Galileo offer low rates, inflows soar higher because cash is king as Gary Zimmerman promises to keep Max soaring -- but B2C Wealthfront and Betterment banks? Not so much

April 3, 2020 at 11:20 PM

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