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Robo-advisors are supposed to reach millennials but their automation carries over into the persona of their websites.

The ironic reason robo-advisors aren't gorging on assets -- a determination to dictate bloodlessly to millennials

Whether you're talking B2B or B2C, the eRIA robo-advisor website personae are dull, disconnected and trying too hard to act grown-up

March 15, 2016 at 9:31 PM
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