Aug 28, 2026
Vanguard Group and Altruist can win RIA hearts, no problem, experts say, but the bro-cultural chasm – 2,700 miles apart and two ways of defining 'client-first' – will determine if they can make the marriage work
Whether this is a miracle merger or a darling dud, insiders say, will be decided by Bogle-era Vanguard DNA, a hard-charging CEO and a West Coast 'bro' by RIA standards.