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Brooke Southall

A native Mainer, Brooke founded RIABiz 13 years ago because he wanted to write for an editor demanding articles get past syrupy quotation, satanic jargon and the Wall Street framing of how financial advice gets sold. He spends his days now in California writing, editing and coaching writers. He lives on a houseboat, works in an office and juggles calls across the five time zones and four countries his small team works. He's out to prove an economic major can make a living as a journalist and that articles need not be a loss leader if they are written well and geared to an intelligent readership.

Articles written by Brooke Southall


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Salim Ramji is asking Vanguard shareholders to allow his company to classify diverse funds as non-diverse to avoid expensive 'synthetic' solutions.
November 1, 2025 at 1:09 AM


From left: Eric Clarke, Brian McLaughlin and Mike Wilson on Hamachi.ai launch day. Mustapha Baassiri is just out of the frame.

Eric Clarke's startup is taking on a giant unseen RIA problem -- bifurcation of wealth and investments, but will asset managers pick up the tab?

The Orion founder has his old Omaha cohorts, plus Michael Wilson, all-in with Hamachi on solving the onslaught of model portfolios replacing in-house investment management -- and the communication gap it created between outsourcer and end investor.

October 29, 2025 at 2:00 AM

Brian McDonald: New models are taking shape in the independent arena.

Dynasty makes 24-year ex-Schwabbie its advisor and buys a stake in his startup -- a stock plan services play that connects to $129-billion OpenArc poach

The St. Petersburg RIA platform paid an undisclosed amount for a piece of an AI-powered equity compensation platform and hints strongly about a bigger 'stock plan' play it has already staked its future on

October 28, 2025 at 3:45 AM

Brian Hamburger [with Bill Crager on right]:  'For three straight years, we got word that our keynote had canceled during my flight to the event. I took a certain devious pleasure in sharing that news with our team, who came to expect it without flinching.'

EXCLUSIVE: Brian Hamburger pauses 'MarketCounsel Summit' due to 'oversaturated' and 'transactional' RIA events market -- but he has an eye on a new 'RIA' model of in-person get-togethers

In a Q&A, the RIA attorney explains the wild amount of work and creativity he and his firm expend and how the protocol for a 3 pm espresso at one industry event captured what he doesn't like about the new RIA confab era.

October 24, 2025 at 2:49 AM

Rick Wurster: There's nothing from a regulatory standpoint, standing in our way.

Rick Wurster again shows he's a different kind of Schwab CEO by owning crypto launch delay -- and making RIAs a prominent topic -- on quarterly Wall Street call

Now 10 months-plus into the top job, Wurster proclaims regulatory all-clear on blockchain assets and talks RIAs in near proportion to their $5 trillion with the Texas brokerage

October 17, 2025 at 10:41 PM

Rick Wurster's play for more wealth management assets now includes keeping most referrals in-house.

Charles Schwab plans to keep or self-refer all sub-$2-million accounts in 'seismic' shift for many RIAs -- and 'gloves off' for Schwab's wealth management evolution

By raising the minimum 300%, it's cutting total referrals by half and may be a 'killer' for many RIAs that seek to onboard Schwab's mass affluent.

October 14, 2025 at 12:40 AM

Yoav Zurel: The real question isn’t about credential sharing... clients want this service and willingly trust Pontera.

Pontera CEO heats up year-long battle over Fidelity ban on credential sharing, with an 'open letter' accusing the No. 1 plan provider of a 'power grab'

Fidelity's answer to an RIABiz request for a response was blunt; the company has never given consent to Pontera, its competitors or the advisors to use their financial technology to access its data.

October 11, 2025 at 4:03 AM

Andrew Salesky: We’re helping companies deliver stock plan experiences.

Schwab just announced another stock plan-related deal after helping OpenArc launch $129-billion stock plan RIA, an 'impactful funnel,' Cerulli analyst says

The $11-trillion brokerage will fund and also use Qapita to 'power' stock plan management inside private companies -- complementing its biggest-ever breakaway from Merrill Lynch, which is focused on public company plans

October 9, 2025 at 2:28 AM

Gary Dorfman: In our view, American Exceptionalism has nothing to do with politics.

With reports of its demise greatly exaggerated, Strive's RIA spins out as 'Thryve' --minus Vivek Ramaswamy and capital from JD Vance and Peter Thiel -- in a 'clean break' with a more apolitical vibe

Now a $270-million of managed assets RIA, Thryve is rebooting its original roll-up strategy, and (mostly) kicking political leanings to the curb.

October 8, 2025 at 6:45 PM

Shirl Penney: “It's not leveled the playing field. It has tilted in our favor in the RIA space.

Schwab, Dynasty and Merrill Lynch breakaway team gain 'leverage' in coming arbitration after rebuffing Merrill's TRO attempt -- but Merrill is still calling it a 'raid' and conspiracy that it will prevail on

Defendants Schwab and Dynasty weighed in with sharp, written responses defending their part in aiding the $129-billion OpenArc RIA opening for business; Merrill is calling TRO process a 'first step'

October 1, 2025 at 2:45 AM

David Fortunato: In line for a nine-figure payout after successful IPO.

Wealthfront files for IPO -- for real this time --and reveals that it is handsomely rewarding CEO David Fortunato and its young CTO

The Palo Alto firm disclosed $47 billion in bank assets and $42 billion in RIA AUM in the filing -- and healthy earnings

September 30, 2025 at 1:21 AM

Joseph Alonso: Key affidavit 'contains no single shred of actual admissible evidence."

Merrill Lynch faces 'significant hurdles' to convince judge to restrain its former $129 billion team from pursuing life as Schwab RIA, attorney says

The New York City wirehouse faces a 'high burden of proof,' especially if OpenArc shows it is making a 'legitimate business' move to avoid 'staggering losses' it alleges Merrill caused, attorney adds

September 27, 2025 at 2:05 AM

Erik Bjerke: I always thought it could be amazing to get every product in one place.

Charles Schwab and Dynasty pull off record-shattering -- and previously unthinkable -- lift-out of $129-billion AUA Merrill Lynch team, but the thundering herd has furiously stampeded to court to block the move

The Westlake, Texas brokerage and the St. Petersburg, Fla. RIA platform took the wirehouse's crown jewel with bold plan to compete nationally with Fidelity et al for Fortune 500-level 401(k), RSU, stock benefit, and other retirement and equity plans

September 25, 2025 at 2:54 AM

Tim Oden: Kevin Monaco [is] a critical asset as we expand our presence in the western U.S

Dynasty Financial makes 'critical' hire as it prepares nationwide quick-strike forces to make its 55 RIA clients tuck-in magnets for a 'not obvious' growth opportunity

The St. Petersburg, Fla., RIA support platform gets Kevin Monaco in Los Angeles as puzzle piece ahead of flooding the time zome with people across discipline spectrum that can close breakaways to join RIAs

September 23, 2025 at 10:27 PM

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