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The unbreakable 1% RIA fee looks vulnerable to new threats from young clients in skinny jeans, says Cerulli study, but falling fees are not a fait accompli, analysts counter

RIAs are willing to yield some ground to win chiseling millennials pressuring margins, but AI, supply and demand, and innovative pricing are all in the RIA's favor.

Author Brooke Southall May 2, 2025 at 12:41 AM
0 Comments
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Kevin Lyons: I don't think this is a race to the bottom.
Keith Girard contributed to the editing of this article.

Cerulli



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