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Robinhood's new 'robo-advisor' is disrupting 'robo' norms; three early users report some eye opening findings and how it targets young trade-hungry investors

The Menlo Park, Calif. maverick has a history of attunement to what young investors want and that spirit and business model has made the transition to its first 'wealth management' offering -- hazarding sub-index returns and conflicts, analysts say.

Author Oisín Breen May 16, 2025 at 6:08 AM
1 Comment
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Vlad Tenev has said payment-for-order-flow is 'here to stay.'
Brooke Southall and Keith Girard contributed to the editing of this article.

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Lucky Lovington

Lucky Lovington

May 16, 2025 — 6:10 PM
I have been trading with 4 different platforms for over five years including Robinhood which is the best and most users friendly, l am also part of the Robinhood strategies which I love very much because is hands off for me..still much more to discover.

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May 6, 2025 at 12:42 AM

In 'forced-evolution,' Robinhood subtracts a co-founder and pivots to credit cards to create captive sales that dried up after its phone-app trading platform and zero-commission novelty act imploded

Co-founder Baiju Bhatt exits management, but Deepak Rao is just getting started as CEO Vlad Tenev goes all in on making Robinhood a credit card company.

March 29, 2024 at 5:02 AM

Biz Briefs: AdvicePay waives key hiring requirement to land its next CEO • ESG firms may get OK in Oklahoma • eMoney adds new chiefs • CFP Board names new chair-elect • Robinhood cuts more staff

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July 26, 2023 at 2:34 AM

Robinhood shares spike 25% after CEO Vlad Tenev finally goes back on the attack against Acorns, Fidelity, and Schwabitrade by adding their tricks and features to its quiver

Semi-commoditized by giants and upstarts alike, the Menlo Park, Calif. firm is extending trading hours and doing its own Acorns-style round-up debit card to show it's in the fight.

March 29, 2022 at 7:19 PM

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