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Two 27-year-olds raise $3.6 million to mine 'real-time,' high-net-worth RIA leads, with AI doing double duty to wire client-advisor chemistry

Farbod Nowzad and Eshan Govil, who co-founded Cashmere, start by mining life events as they are happening then take steps not to squander good timing

Author Lisa Shidler September 13, 2024 at 3:30 AM
1 Comment
no description available
Farbod Nowzad on right [with Eshan Govil]: We'd love to create an outcomes-based model.
Brooke Southall and Keith Girard contributed to the editing of this article.

Technology


Brian Murphy

Brian Murphy

February 18, 2025 — 12:09 AM
Clear that the founders don't know much about conversion, or the market they're selling into. 20% conversion rates? Come on. No one in the space would be willing to believe this! Advisors are willing to pay for leads that become clients - not tools that point out possible leads based on LinkedIn posts. Can you imagine the pushback from LinkedIn users who get swarmed with lots of cold emails based on warm criteria?

Related Moves

January 23, 2024 at 2:07 AM

Orion rescinds RTO order after its staff rebels by hijacking company email list, distributing petition and tipping off RIA media

CEO Natalie Wolfsen suffers first setback and rescinds a return-to-office (RTO) policy after week of protest to work on a more collaborative agreement on a post-COVID new normal

November 23, 2023 at 12:20 AM

Seven 'RIA' chief executives are stepping aside for CEO 'operators' as PE backers get 'trigger' happy in adverse market; here are their stories

Whether it's Edelman Financial Engines, SMArtX, Allworth or InvestCloud, the re-CEO-ing process follows a fat 2020 capital raise and thinner results in stormy financial markets.

September 7, 2023 at 9:46 PM


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