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SMArtX goes to Plan B -- freemium -- after phenomenal asset growth slows dramatically, but 'free' comes at a price, analyst says

The West Palm Beach, Fla., TAMP launches new strategy after it riveted the industry by adding $25 billion in two years before coming back to earth.

Author Oisin Breen July 11, 2023 at 9:51 PM
Admin:
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Evan Rapoport: This is an offering at no cost like nothing the street has ever seen.
Brooke Southall and Keith Girard contributed to the editing of this article.

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Mentioned in this article:

SMArtX Advisory Solutions
TAMP
Top Executive: Evan Rapoport




Evan Rapoport

Evan Rapoport

July 13, 2023 — 9:25 PM
The editors comments and title here are highly inaccurate. 8B+ in net new assets is far from ‘mortal growth.’ (The editor seems to forget the market was down 20% last year) To put that in perspective, it is more than many TAMPs have under management in total. Second, this is not a Plan B, but rather a differentiated offering for a broader marketplace. SMArtX continues to thrive and sign enterprise clients. The editors comments here are either designed for Clickbait or there is some other reasoning for writing these inaccurate characterizations, but they are simply outright wrong and misleading.

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