News, Vision & Voice for the Advisory Community


SMArtX goes to Plan B -- freemium -- after phenomenal asset growth slows dramatically, but 'free' comes at a price, analyst says

The West Palm Beach, Fla., TAMP launches new strategy after it riveted the industry by adding $25 billion in two years before coming back to earth.

Author Oisin Breen July 11, 2023 at 9:51 PM
1 Comment
no description available
Evan Rapoport: This is an offering at no cost like nothing the street has ever seen.
Brooke Southall and Keith Girard contributed to the editing of this article.


Evan Rapoport

Evan Rapoport

July 13, 2023 — 9:25 PM
The editors comments and title here are highly inaccurate. 8B+ in net new assets is far from ‘mortal growth.’ (The editor seems to forget the market was down 20% last year) To put that in perspective, it is more than many TAMPs have under management in total. Second, this is not a Plan B, but rather a differentiated offering for a broader marketplace. SMArtX continues to thrive and sign enterprise clients. The editors comments here are either designed for Clickbait or there is some other reasoning for writing these inaccurate characterizations, but they are simply outright wrong and misleading.

Related Moves

September 15, 2023 at 2:13 AM

Chafing at new 'governance,' Evan Rapoport resigns as SMArtX CEO, 15 months after Morningstar became its largest PE investor and giant customer -- and weeks after pivot toward 'freemium' strategy

The West Palm Beach entrepreneur 'endorses' the stictures that hastened his exit, but he's looking foward to green pastures unfettered by rules that more mature companies employ.

August 17, 2023 at 2:37 AM

With $4 million VC raise fresh in hand, SMArtX takes next step to shed Black Diamond shadow by hiring a president/COO who casts his own

.Jonathan Pincus took overseen assets at Northern Trust from $3 billion to $70 billion at his Chicago firm and learned about SMartX after in his old role

May 22, 2020 at 9:36 PM

The exclusive deal SMArtX cinched with Black Diamond is yielding Tiffany results, and now SmartX is hiring to keep up

Growth is not an option for the tiny West Palm Beach concern after its SS&C alliance after AUM all but doubles in recent months requiring more inventory, expertise and staff

April 10, 2019 at 11:05 PM

Mentioned in this article:

SMArtX Advisory Solutions
Top Executive: Evan Rapoport

RIABiz Directory

The Industry Sourcebook for RIAs

   |    LISTING

RIABiz Directory sponsored by:

Directory Sponsor Logo

White Paper Postings

Common Tags

Recent Articles

Popular Writers

RIABiz logo


About Us




RIABiz, Mill Valley, California
Copyright © 2009-2024 RIABiz Inc. All rights reserved.