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Edelman Financial Engines new CEO will face challenges after AUM plummets $50 billion (since start of 2022) and DOL throws wrench in its business model, complicating efforts to convert robo-advised 401(k) assets to an 'Edelman' RIA

CEO Jay Shah must chart a new course after the 2018 merger of the radio superstar RIA and the 401(k) robo-advisor fails to yield invisioned growth.

Author Lisa Shidler July 11, 2023 at 2:46 AM
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Jay Shah: We have an incredible opportunity to deliver... financial planning experiences.
Brooke Southall and Keith Girard contributed to the editing of this article.

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