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Vanguard discloses to SEC it will end grand plan to market RIA services to Amex cardholders; new ADV details what may have taken it off the rails

The Malvern, Pa. firm faced blistering pricing criticism from the start but changes disclosed to SEC suggest complexities of unruly $50,000 accounts from Amex clients undermined the effort

Author Lisa Shidler November 30, 2023 at 1:44 AM
1 Comment
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Alex Lucas says slow 'uptake' may have taken INVEST for Amex down.
Brooke Southall and Keith Girard contributed to the editing of this article.

American Express




Vanguard Personal Advisor Services


INVEST for Amex by Vanguard

Stephen Chen

Stephen Chen

December 5, 2023 — 12:57 AM
Maybe Amex should have provided a planning platform first. Rob Berger probably could have given them some good ideas https://www.youtube.com/watch?v=E_XK6UZPDfo&ab_channel=RobBerger

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