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Two years (almost) after leaving Orion, Hussain Zaidi unveils a second financial planning company, more like a budget robot, with Eric Clarke as an investor

The founder of Advizr sold his firm to Orion in 2019, left at start of 2021, and he's now ready for a new start. also backed by Vanilla founder Steve Lockshin and Lloyds of London's chairman.

Author Brooke Southall September 24, 2022 at 1:48 AM
no description available
Hussain Zaidi (with Eric Clarke): Most didn't need asset management. They needed paycheck management.


Brian Murphy

Brian Murphy

September 24, 2022 — 8:04 PM
Love the concept - and agree 100% with Hussain's belief that most individuals/families need paycheck management before investment management. We're working in parallel. That said, I see the biggest problem being gaining adoption by employers - as Budge increases their fiduciary risks, at a time when lawsuits have focused them at looking to reduce these types of risks. I'd love to be proven wrong, but at present I believe a B2C approach offers better scaling opportunities. Hussain - reach out if you'd like to talk further. Would love to see it come together regardless.
Hussain Zaidi

Hussain Zaidi

September 24, 2022 — 10:49 PM
Brian - Thanks for your comments. I believe there is a tremendous opportunity for employers to build on the success they have already achieved with retirement planning. Setting and forgetting contributions to the 401k, along with auto enrollment, has been a huge success for Middle America. We simply need to do more of this, but now for the other financial concerns many are losing sleep over: debt and short term savings. Although there is so much noise in the employer space, I still believe there is a substantial opportunity to serve the masses in the workplace. It is a big undertaking though to get it right, and we are staying humble and will adjust our approach where needed to serve the majority. If we have eventually go D2C to make that happen, we will consider it. Let's connect for a call. (can't identify you on Linkedin)
Brian Murphy

Brian Murphy

September 25, 2022 — 8:08 PM
Hi Hussain, I'll reach out on LinkedIn and we can set up a call to discuss further. I appreciate you're detailed response! Best, Brian

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May 22, 2023 at 5:13 PM

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The former Brinker CEO oversaw an 18-month transition of her then $26-billion TAMP and will remain as vice chair of the company after 'mutual' decision on role changes.

February 10, 2022 at 2:22 AM

Brad Shepard unexpectedly resigns from Orion Advisor Services after 10 months, and his chief strategy officer position will remain vacant, the company says

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January 7, 2022 at 11:40 PM

Advizr founder Hussain Zaidi parts ways with Orion but mission accomplished: Orion's AUA leapt 50% in his 19 months

MoneyGuidePro and eMoney still dominate, but RIAs and IBDs in droves are willing to choose Orion's planning on the terms offered -- zero license fees.

January 9, 2021 at 2:06 AM

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Mentioned in this article:

Advizr Inc.
Financial Planning Software
Top Executive: Hussain Zaidi

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