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Orion buys HiddenLevers after a long collaboration to get an edge over companies like Envestnet in the hotly competitive risk analysis and analytics business

CEO Eric Clarke was able to convince the Atlanta software company's fiercely independent owners that a partnership bolstered both

Author Lisa Shidler March 9, 2021 at 2:01 PM
no description available
Eric Clarke: 'This is an edge for us.'

Pete Giza

Pete Giza

March 9, 2021 — 4:34 PM
Oisin, Well it looks like the more artillery is being dragged onto the front lines of the battlefield. My perspective it's a fight to be in the line up for next generation of custodian. What's ENV's next step? CS is necessarily distracted with the integration of TDA. That leaves a barn door of opportunity open for competition in their backyard. One mitigating factor could be the revenue CS represents to Orion and ENV. Is it large enough to make them hold back? It's certainly getting more interesting out there. With each passing month it seems, we hear of a new acquisition. The resulting tech vacuum is an opportunity entrepreneurs don't want to miss. And hopefully will spur a surge in innovation. That is if demand doesn't outstrip supply as it seems to have done in several areas including trading and research. "The times they are a changin" Pete Pete Giza | CPO/CMO | AdvisorPeak Inc
Jeff Spears

Jeff Spears

March 9, 2021 — 7:52 PM
There is more art than math in these solutions. Hoping some firm cracks this code.

Related Moves

The RIA world's provacateur, Raj Udeshi, left Orion to go 'nuts,' bears no grudges after the Riskalyze assault, and reveals his one regret was taking too little risk

Now in Kern County, Calif. the HiddenLevers founder, 45, is growing pistachios for 'single-digit' returns and maintains a great relationship with Eric Clarke and Orion.

March 22, 2023 at 1:48 AM

Brad Shepard unexpectedly resigns from Orion Advisor Services after 10 months, and his chief strategy officer position will remain vacant, the company says

The Nashville, Tenn. executive came aboard to create a 'go-to-marketing strategy' for Brinker, HiddenLevers and legacy units but gave his notice this week.

January 7, 2022 at 11:40 PM


Mentioned in this article:

HiddenLevers
RIA Publication
Top Executive: Eric Clarke, CEO



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