News, Vision & Voice for the Advisory Community


In a deal wired by a 'Tony,' Orion leaps to the top TAMP tier, with $42 billion and $1 trillion-plus of RIA portfolios, which may make it more lethal to rivals

At the urging of Genstar's Tony Salewski, the Omaha organization will pay an estimated $600 million for Brinker. In the process, Orion becomes a 1,000-employee firm-- one notch below No. 3 AssetMark on the TAMP list

Author Oisin Breen June 30, 2020 at 2:24 AM
no description available
Eric Clarke: We have the scale now we need to effectively compete in a number of areas to help us win enterprise opportunities.






July 2, 2020 — 3:02 AM
Being marked to market never feels good but almost always happens eventually.
Pete Giza

Pete Giza

July 2, 2020 — 6:30 PM
Really?! No comments? I figured I'd be the 50th one down by now :D For at least 6 years we've all been speculating as to when ENV was going to go the full custody route. Here we are in 2020 and they haven't pulled the trigger. They have the infrastructure for sure - go what's the hold up? With TD out of the game and with many of its advisors anecdotally unhappy, it's seems like a set up for a great land rush. Enter Orion. TA's decision to double down and consume Brinker and assuredly others in the works requires Envestnet to act. Orion is soon to be on their face. Orion has had the infrastructure at the business, technology and partnership level to become a custodian prior to the TA investment. With their backing and momentum it's not a matter of IF Orion will establish itself as a custodian, it's a matter of WHEN. Eric Clark has methodically moved to an industry darling position in similar fashion of Teddu Roosevelt - by walking quietly yet carrying a big stick. That stick being his personal involvement and superior marketing. Fuse was a stroke of marketing genius and most players didn't see it coming. I have known Eric since 2006 and worked with him on and off as a consultant since 2012. I have personally watched and witnessed Orion grow from $125B in assets reported to $1Tn in eight short years. Nothing less than amazing and it happened quietly until 2 years after the TA deal. The disruption and competition that has been spawned is awesome. It will benefit a lot of companies and it will surely put many to panic. 2020 has been amazingly interesting for its first half and I expect the 2nd half to be every bit as much of not more. Pete Pete Giza CMO/CPO @ AdvisorPeak

Related Moves

February 10, 2022 at 2:22 AM

Brad Shepard unexpectedly resigns from Orion Advisor Services after 10 months, and his chief strategy officer position will remain vacant, the company says

The Nashville, Tenn. executive came aboard to create a 'go-to-marketing strategy' for Brinker, HiddenLevers and legacy units but gave his notice this week.

January 7, 2022 at 11:40 PM

A week after he became chairman of Eric Clarke's board, Charles Goldman is heading the search to replace Clarke as Orion CEO-- at Eric's direction

Eric Clarke founded Orion in 1999 and built it to a $3.6 trillion AUA juggernaut, but he believes both he and the company are ready for a big change

May 22, 2023 at 5:13 PM

Sleeping giant McKinsey & Co. hires Eric Clarke as it awakens to $9-trillion RIA business and plays catch-up

The New York City consulting giant quietly made the Orion founder and ex-CEO a McKinsey senior advisor two months after he stepped down last year.

May 30, 2024 at 1:35 AM

See more related moves

Mentioned in this article:

Envestnet Inc
Top Executive: Jud Bergman

Brinker Capital
Asset Manager for RIAs
Top Executive: Eric Clarke, CEO

RIABiz Directory

The Industry Sourcebook for RIAs

   |    LISTING

RIABiz Directory sponsored by:

Directory Sponsor Logo

White Paper Postings

Common Tags

Recent Articles

Popular Writers

RIABiz logo


About Us




RIABiz, Mill Valley, California
Copyright © 2009-2024 RIABiz Inc. All rights reserved.