After a decade of 'hybrid' RIA mish-mash, LPL Financial has a double-barreled '100%' RIA plan that is presumed to include 'Schwabitrade' style asset custody and a 'Dynasty' style premium back office offer

The nation's largest independent broker-dealer is finally going on RIA offense, which may prove to be a good defense upmarket and downmarket.

Author By Lisa Shidler February 13, 2020 at 4:33 AM

2 Comments

Dan Arnold: We are creating an affiliation model that is focused 100% on an RIA-only firm.

Dan Arnold

TD Ameritrade

LPL Financial

Charles Schwab & Co.

Jeff Spears

February 13, 2020 — 8:16 PM

The breakaway RIA advisor needs help defining what their new business needs. LPL, Dynasty and Schwab have some but not all of the support services. The beat goes on...

Coach Maria

February 19, 2020 — 4:58 AM

I look forward to how LPL would work with small RIAs where the owner has thought of succession, maybe wants to continue working, but looks at LPL as a place that can be done along with them continuing to work as they wish.

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Mentioned in this article:

LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold

TD Ameritrade
Asset Custodian
Top Executive: Tom Nally