Buckingham Strategic Wealth and Private Ocean hire startup Flourish as agent of FDIC-insured cash in rebuff to more established players like MaxMyInterest
Flourish sees a window to contest the incumbents with 'easy button' software that lures Greg Friedman's and Adam Birenbaum's RIAs, which combine for nearly $55 billion of AUM
Author Oisin Breen February 11, 2020 at 11:37 PM
![John](/_next/image?url=https%3A%2F%2Fwww.gravatar.com%2Favatar.php%3Fgravatar_id%3D7038a904984a25e5ddfaed44570178cd%26default%3Dhttps%253A%252F%252Fucarecdn.com%252F0b5addcb-6e7e-48f1-9e88-2279491e69b9%252Fiphonelogo.png%26size%3D50&w=1200&q=75)
John
February 12, 2020 — 3:43 PM
Why would an RIA want to use a brokered solution over something like Max or just opening up an online account with Ally? Brokers inherently have conflicts of interest that as a fiduciary, I cannot in good faith refer my clients to
Mentioned in this article:
Junxure
CRM Software
Top Executive: Greg Friedman
MaxMyInterest
Tech: Other
Top Executive: Gary Zimmerman