Visa gambles $5.3 billion that Plaid will pay Big Data dividends while big-footing Envestnet-Yodlee and beating back fintech banking competitors

The Silicon Valley credit card king positions itself in the Yodlee data aggregation world by buying a San Francisco startup, which serves Betterment, Acorns and others.

Author Brooke Southall January 22, 2020 at 7:11 PM

2 Comments

Zach Perret: Together Visa and Plaid can support the rapid growth of digital financial services.

Technology

Betterment

Yodlee

Visa Inc.

Brian Patrick Murphy

January 22, 2020 — 11:37 PM

I think in the long-run the ability of Visa to influence the financial services industry to standardize around technologies such as OAUTH will make this acquisition extremely favorable in propelling the investment advisory industry to the next level. While the cost was extremely high, I'd suspect Visa wasn't a "lone bidder" for Plaid and I'm excited about the possibilities.

Pete Giza

January 23, 2020 — 5:02 PM

What I find amazing is the vast percentage of the billions of VC and PE dollars shovelled into fintech investments related to payments and processing. Maybe Plaid has the magic key opening the Faberge Egg of market domination.

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Mentioned in this article:

Betterment, LLC
Financial Planning Software
Top Executive: Jon Stein