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Visa gambles $5.3 billion that Plaid will pay Big Data dividends while big-footing Envestnet-Yodlee and beating back fintech banking competitors

The Silicon Valley credit card king positions itself in the Yodlee data aggregation world by buying a San Francisco startup, which serves Betterment, Acorns and others.

Author Brooke Southall January 22, 2020 at 7:11 PM
no description available
Zach Perret: Together Visa and Plaid can support the rapid growth of digital financial services.

Brian Patrick Murphy

Brian Patrick Murphy

January 22, 2020 — 11:37 PM
I think in the long-run the ability of Visa to influence the financial services industry to standardize around technologies such as OAUTH will make this acquisition extremely favorable in propelling the investment advisory industry to the next level. While the cost was extremely high, I'd suspect Visa wasn't a "lone bidder" for Plaid and I'm excited about the possibilities.
Pete Giza

Pete Giza

January 23, 2020 — 5:02 PM
What I find amazing is the vast percentage of the billions of VC and PE dollars shovelled into fintech investments related to payments and processing. Maybe Plaid has the magic key opening the Faberge Egg of market domination.

Related Moves

Second Betterment exec departs as new CEO Sarah Levy orients to her first month on the job and is confronted by personnel matters

Chief operating officer Dustin Lucien is the latest to leave the New York City robo-advisor, one of at least eight positions open as it prepares a push across multiple business lines to ignite growth.

January 19, 2021 at 6:32 PM

Jon Stein ousts himself as Betterment CEO and taps Sarah Levy, who joins an exclusive club of top women executives, with a mission -- an IPO

The co-founder of the New York robo-advisor headhunted the ex-Viacom brass through Harvard professors on the down low to ostensibly scale operations.

December 8, 2020 at 5:27 PM

Envestnet nabs Dani Fava to cross-pollinate semi-autonomous units and reap 'financial wellness' as the end product

The Chicago outsourcer has a massive, partially disconnected arsenal of products that CEO Bill Crager is rationalizing into 'wellness' with yet another new unit.

July 23, 2020 at 1:42 AM

Behind the scenes, Envestnet's board of directors had much to tussle over before finally subtracting the 'interim' from Bill Crager's CEO title

With Jud Bergman gone at a chairman, a power struggle ensued to fill that spot, and the process dragged when taking the company private came under review

April 2, 2020 at 2:34 AM


Mentioned in this article:

Betterment, LLC
Financial Planning Software
Top Executive: Jon Stein



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