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Peter Mallouk gets control of latest book he co-wrote with Tony Robbins. He can chop the two-chapters written by Robbins and choose a different publisher

Creative Planning CEO says he postponed publication and choice of publisher; BuzzFeed reports Simon & Schuster dropped book from Web site; publication date in doubt

Author Brooke Southall May 30, 2019 at 11:18 PM
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Peter Mallouk: I have the option to release the book with or without Tony’s chapters with any publisher I wish.

Jeff Spears

Jeff Spears

May 31, 2019 — 9:24 PM
I fell for the Tony Robbins pitch 110%. I was sad to read the news of his alleged demise. Hopefully this will be another example of substance trumping salesmanship.
Brooke Southall

Brooke Southall

May 31, 2019 — 9:50 PM
Not sure Tony was ever quite the 110% super hero we thought. Who is? That said, the jury is still out not only on these allegations but on the BuzzFeed reporting. Was it done in haste? A guru's hot-coal exuberance and a Midwestern RIA's careful financial planning sobriety are uneasy mates. Our reporting on this BuzzFeed article fallout tries not to judge Tony but simply the real and inarguable brand and business ramifications for perhaps the fastest growing RIA in the industry. Peter Mallouk may not have had the luxury of waiting to see whether reality and perception about Tony's alleged sexual misconduct end up in two places. That said, he may have arrived -- along with Tony -- at this reckoning of fundamental incompatibility as long as six months ago.

Related Moves

The new 'Tony Robbins' book debut coincides with Ajay Gupta revealing plan to retire, which leaves Creative Planning to keep the referral spoils with Robbins down to a 'with' credit on the cover

Peter Mallouk's and Robbins' book, 'The Path: Accelerating Your Journey to Financial Freedom,' was released this week through a new publisher and word got out that 50 year-old Gupta was departing with little explanation

October 16, 2020 at 7:49 PM

Goldman Sachs-Creative Planning deal is bleeding defectors -- 16 more last week, report says -- auguring a 'potential disaster,' analysts warn

Dozens of former 'United Capital' advisors are fleeing at once, but Peter Mallouk is still battling to keep them, and Goldman Sachs may play legal hardball, sources say.

October 4, 2023 at 2:16 AM

Mentioned in this article:

Creative Planning
RIA Serving Other RIAs
Top Executive: Peter Mallouk, JD, MBA, CFP®

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