News, Vision & Voice for the Advisory Community


Shirl Penney flies south, taking Dynasty Financial Partners to St. Petersburg in advance of a hiring spree, but won't kiss-off the Big Apple just yet

The CEO and co-founder is taking his firm to Raymond James' hometown, where he hopes to tap local talent and recruit some snow birds, as well

Author Brooke Southall February 19, 2019 at 3:00 PM
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Shirl Penney: 'It's a big deal and I had to lead it myself.'

Shirl Penney



February 19, 2019 — 5:56 PM
Wealth is, and will continue to flee high tax states like New York. That includes states like the People's Republik of Kalifornia.
Jeff Spears

Jeff Spears

February 19, 2019 — 5:57 PM
Our industry is evolving for high cost financial centers to lower cost destinations like Florida. It is inspiring to watch Dynasty walk that talk.
Jeff Spears

Jeff Spears

February 20, 2019 — 2:44 PM
This courageous story continues to resonate with me. The only two or three items missing are: Revenue that advisors are willing to pay continues to decline The two major expenses of an platform company and an RIA continue to rise - compensation and rent. The third cost is compliance Good move Shirl!

Related Moves

September 21, 2023 at 1:53 AM

Executive shake-up and staff hiring binge change Dynasty Financial Partners' talent mix, with Todd Thomson, Scott Welch, Ed Friedman and 12 women as headliners

The St. Petersburg-based producer of 'synthetic RIA scale' will continue to aggressively hire and adjust its talent ranks as it readies for next growth push.

September 24, 2019 at 2:02 AM

Tim Oden departed Schwab after 37 years and was flooded with industry offers, but Shirl Penney made one he couldn't refuse -- a seat at the table

The RIA sales wizard joined Dynasty Financial Partners with understanding he would leave sales behind and earn his keep by focusing on strategic ideas.

February 22, 2024 at 2:20 AM

After 13 years in the Shirl shadow, Ed Swenson gets a mandate to grow a $20-billion corporate RIA as old AIG IBD unit, Advisor Group, reorganizes and seeks new brand identity

The Dynasty veteran is key man in Jamie Price effort to take Advsior Group and finally streamline and up-RIA it for a new era.

June 6, 2023 at 1:46 AM

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