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Shirl Penney flies south, taking Dynasty Financial Partners to St. Petersburg in advance of a hiring spree, but won't kiss-off the Big Apple just yet

The CEO and co-founder is taking his firm to Raymond James' hometown, where he hopes to tap local talent and recruit some snow birds, as well

Author Brooke Southall February 19, 2019 at 3:00 PM
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Shirl Penney: 'It's a big deal and I had to lead it myself.'

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Executive shake-up and staff hiring binge change Dynasty Financial Partners' talent mix, with Todd Thomson, Scott Welch, Ed Friedman and 12 women as headliners

The St. Petersburg-based producer of 'synthetic RIA scale' will continue to aggressively hire and adjust its talent ranks as it readies for next growth push.

September 24, 2019 at 2:02 AM

After 13 years in the Shirl shadow, Ed Swenson gets a mandate to grow a $20-billion corporate RIA as old AIG IBD unit, Advisor Group, reorganizes and seeks new brand identity

The Dynasty veteran is key man in Jamie Price effort to take Advsior Group and finally streamline and up-RIA it for a new era.

June 6, 2023 at 1:46 AM

Dynasty Financial hires 'real deal' TD Ameritrade RIA sales talent who left after Schwab deal; he'll again mine for RIAs on Florida's Gold Coast--first big news since IPO disclosed

The St. Peterburg, Fla., technology outsourcer made its 10th Florida hire since start of year but first one on the state's Southeastern Coast

February 17, 2022 at 2:50 AM

Envestnet nabs Dani Fava to cross-pollinate semi-autonomous units and reap 'financial wellness' as the end product

The Chicago outsourcer has a massive, partially disconnected arsenal of products that CEO Bill Crager is rationalizing into 'wellness' with yet another new unit.

July 23, 2020 at 1:42 AM

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February 19, 2019 — 5:56 PM
Wealth is, and will continue to flee high tax states like New York. That includes states like the People's Republik of Kalifornia.
Jeff Spears

Jeff Spears

February 19, 2019 — 5:57 PM
Our industry is evolving for high cost financial centers to lower cost destinations like Florida. It is inspiring to watch Dynasty walk that talk.
Jeff Spears

Jeff Spears

February 20, 2019 — 2:44 PM
This courageous story continues to resonate with me. The only two or three items missing are: Revenue that advisors are willing to pay continues to decline The two major expenses of an platform company and an RIA continue to rise - compensation and rent. The third cost is compliance Good move Shirl!

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