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Why Sallie Krawcheck made a plea for 'divorce' from unnamed 'investors' as her Ellevest startup approaches its sixth birthday

The robo-advisor still has AUM of just $400 million; Now investors need new patience as the co-founder pivots toward higher net-worth women willing to pay higher fees.

Author Oisin Breen December 2, 2019 at 5:26 AM
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Sallie Krawcheck: It's easier to divorce your spouse than it is to get rid of an investor.

Jeff Spears

Jeff Spears

December 2, 2019 — 1:54 PM
Time for another pivot. The investor is always right. I learned this the hard way.
The man

The man

December 2, 2019 — 8:41 PM
She seems like a corporate executive, not an entrepreneur. 400m at 50 bps with 77 mil in investment is atrociously bad. No wonder they are mad.
Brian Murphy

Brian Murphy

December 2, 2019 — 8:44 PM
The problem with most ventures is that they raise far too much money (perhaps from the wrong investors) before they find the "fits" needed to scale a viable business. These fits include the often talked about "product/market" variety, but also others including "market/business model", "business model/marketing channel", etc. I don't think Ellevest has found anything new in their endeavors - market/business model is the same AUM approach the industry has been built on, similar product to other digital advisors, etc. You've got 82 employees, over $70MM in money raised, and 4 years under your belt. Where's the insight, Sally? What have you learned on this journey?
Jim

Jim

December 3, 2019 — 2:09 AM
This is a classic example of a high-profile executive with no street-smart hustle, plunges into a startup, raises a huge amount of VC Money = $78M! then fails to execute…
Keena

Keena

December 3, 2019 — 3:42 AM
“Women are not a niche market” and capitalizing on that, is not sound business advice.
John D Rockefeller

John D Rockefeller

December 3, 2019 — 8:22 AM
All the other women-centric robo advisors have folded. So we are just saving the “best” for last.
The woman said...

The woman said...

January 1, 2020 — 4:55 PM
The men-centric investment firms are a picture of success for their muppets? Who was it that we muppets bailed out in 2008? How many investment shacks did we bail out? Who was at the head of them?

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