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A Machiavellian Merrill Lynch took the lead on the DOL rule and marketed its fiduciary piety; now it's wrapping its flip-flop in the same pious intent

The fiduciary play by BoA's wirehouse got accolades but failed to help Merrill where it always matters most -- recruiting, retention and revenues. It still may be doing the right thing for consumers when reverse churning gets considered.

Author By Lisa Shidler June 28, 2018 at 7:06 PM
1 Comment
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Lou Harvey: I think they’ll come up with some rationale to explain the 180-degree turn.

Edward Jones

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Louis Harvey


Ron Edde  FA Recruiting & Mergers

Ron Edde FA Recruiting & Mergers

June 28, 2018 — 7:54 PM
This is an epic flip-flop. You can't blame Merrill for trying to spin this, but to anyone with half a brain, the firm's faux-pious reversal is blatantly clear.

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July 3, 2020 at 1:12 AM

As Bob Oros-led HighTower reboots, it bags an ex-Goldman RIA, hires two, makes a CMO imminent, and clarifies mission

The new CEO will need to somehow weave together the debris of the first roll-up run and the new one to the satisfaction of RIAs and the hundreds of people already inside the HighTower umbrella

March 20, 2019 at 11:32 PM


Mentioned in this article:

Pension Resource Institute, LLC
Compliance Expert
Top Executive: Jason C. Roberts

Retirement Law Group, PC

Top Executive: Jason C. Roberts



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