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Mike Sha's robo-advisor faced tough choices until two wirehouses offered unique partnerships -- and maybe a new business model to boot

Sure, the SigFig's founder plays by some of UBS's rules in taking its financial backing and giant systems account but beyond that, the freedom to cavort with Wall Street rivals is pretty unlimited.

Author Oisin Breen June 14, 2018 at 3:46 PM
no description available
Mike Sha: It's way better for our clients if technology investments are amortized across  [multiple] large partners as opposed to one-off custom development for any one-off particular partner.

Brian Murphy

Brian Murphy

June 14, 2018 — 9:45 PM
Enterprise B2B solutions in wealth management are a dead end for those providing the services. The UBS and Wells Fargo deals are simply signs that SigFig never figured out a viable B2C strategy; in the same way that FutureAdvisor never did. I suspect SigFig will be bought out within the next few years by one of their "partners".

Related Moves

UBS bets its 'wealth' future on ex-Schwabbie Naureen Hassan, a corporate digital A-lister, who analysts give a fighting chance to transcend PaineWebber's ossified culture

Still a $2-billion cash-flow cow, the Swiss bank's 6,000-broker, US-based wirehouse is milking aging broker relationships with aging investors but needs a new kind of human presence, empathy, mindset and smarts to draw in Gen Z.

July 16, 2022 at 1:35 AM

Orion names 'left-brained' Natalie Wolfsen as CEO to replace Eric Clarke, and AssetMark, which synchronized its announcement, hires Michael Kim as her replacement

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September 8, 2023 at 11:58 PM

Rich Steinmeier power poaches Jeremy Holly, who returns to LPL as EVP to head Dan Arnold-directed 'liquidity' project to buy -- but not hold -- LPL firms

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July 7, 2023 at 9:36 PM

Wealthfront's unlikely tapping of Sheila Bair and Tom Curry signals likely push to gain a bank charter, analysts say

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December 31, 2020 at 4:37 AM

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Mentioned in this article:

LPL Financial
RIA-Friendly Broker-Dealer, RIA Welcoming Breakaways, Advisory Firm
Top Executive: Dan Arnold

Diamond Consultants
Recruiter
Top Executive: Mindy Diamond

Technology Tools for Today
Consulting Firm
Top Executive: Joel Bruckenstein



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