Five fully pregnant email subject lines and how they make investors open your RIA newsletter
A standout attn: line is a must to get clicks and reads yet often gets treated as optional
Author Guest Columnist Sara Grillo April 16, 2018 at 7:10 PM
![Jeff Spears](/_next/image?url=https%3A%2F%2Fwww.gravatar.com%2Favatar.php%3Fgravatar_id%3Ddb6731d4621ecca7eb1431a99807c630%26default%3Dhttps%253A%252F%252Fucarecdn.com%252F0b5addcb-6e7e-48f1-9e88-2279491e69b9%252Fiphonelogo.png%26size%3D50&w=1200&q=75)
Jeff Spears
April 16, 2018 — 10:30 PM
Great guidance on how to use a powerful tool most advisors ignore. Social media is your ace in the hole. Advisors should implement Sara's strategies and eliminate "I'm a fiduciary" form their emails.
![April Rudin](/_next/image?url=https%3A%2F%2Fwww.gravatar.com%2Favatar.php%3Fgravatar_id%3D354623c466941de9f32333c333031150%26default%3Dhttps%253A%252F%252Fucarecdn.com%252F0b5addcb-6e7e-48f1-9e88-2279491e69b9%252Fiphonelogo.png%26size%3D50&w=1200&q=75)
April Rudin
April 18, 2018 — 9:31 PM
Great suggestions! Advisors will often tell me, "I don't like email newsletters" but it's not about what you like!
People can opt-out and it's not a personal affront; just a matter of choice!