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Frederick Van Den Abbeel

Fintech guru Frederick Van Den Abbeel has joined newly purchased Trust Company of America after an almost decade-long stint at TradePMR Inc. See: Trade-PMR is elbowing its way into the RIA custody market with cheap software and expensive advertising slots

TradePMR is elbowing its way into the RIA custody market with cheap software and expensive advertising slots. See: The emerging asset custodians rake in small RIAs.

As regional VP of sales at Denver-based TCA, Van Den Abbeel will work with independent advisors in the Mountain/South Central region of the country. He has more than 20 years of experience working in sales, business development and recruiting and specializes in consulting on financial technology for RIAs, breakaway advisors and independent broker-dealers. See: Postscript: What exactly should we make of the T3 phenomenon?

TCA is an independent custodian with more than $18 billion in assets under custody, according to the firm. In October, E*Trade announced its purchase of the company for $275 million. See: Why exactly E*Trade is paying $275 million cash for Trust Company of America.

Van Den Abbeel served at Gainesville, Fla.-based TradePMR from 2008 to 2017 in roles including executive vice president and business development officer. Prior to that, he was an associate director at Cambridge Investment Research and a recruiter at INVEST Financial Corp. See: TradePMR is making RIAs sign a promise to succeed -- to good effect.

Van Den Abbeel is a past president of the Financial Planning Association of Tampa Bay, Fla.



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