Did Vestorly just right-place, right-time itself into an advisor content force with Dow Jones deal -- and what seems set to follow?
The New York-based startup is out-Dow Jones-ing Dow Jones at distributing the Wall Street Journal to advisors but very much with its blessing, too
Thanks for taking notice, Brooke. We anticipate this feature will benefit financial professionals throughout the industry.
There are a few important facts we have to clarify for everyone, however:
We wouldn’t say Vestorly is “out Dow Jones-ing Dow Jones.”
That would be very difficult for Vestorly to do as Dow Jones provides many unique and valuable products used by thousands of professionals and millions of consumers. Dow Jones is an innovative company and this partnership is a new enhancement so Dow Jones and Vestorly can add value specifically for financial services professionals and how they communicate with their relationships.
I would not characterize it as a problem Vestorly is fixing for Dow Jones. On the contrary it’s a privilege and opportunity for Vestorly to enhance its platform, and one for which we are very grateful.
It is important to note that Vestorly is not redistributing all Dow Jones content or the Wall Street Journal in full. This is a limited, although uniquely designed and curated, amount of daily content based on trending data on what is likely to resonate with Vestorly users. I do not believe Dow Jones creates 12,000 pieces of content per day. I am not certain of the volume, but I can say that Vestorly is not redistributing it all in full.
Wall Street Journal subscription paywalls are not “nasty.” It’s the most subscribed to news outlet in the US for a reason: it’s the highest quality content based on the highest journalistic standards and the subscription fees (which I myself pay) are reflection of that. You get what you pay for. In fact, we hope this partnership leads to more exposure of that high quality content and helps drive more subscriptions to full Dow Jones content products, creating value for all involved.
I hope this additional clarity here helps sharpen the focus on how this will help financial professionals stay better connected with their relationships and add value to all parties working to make it happen. We appreciate RIABiz’ commitment to covering the most interesting happenings of the moment when it comes to the financial advisory community.
I have to admire anyone with a sunny outlook on life that has you seeing paywalls as
non-nasty. I am constantly forwarded links where I experience this dead end. That your service takes
this out of play for the articles involved sounds like a big improvement over what happens to me
when I try to click on Barron’s article: Paywall!. I fall for it every time with the accompanying nasty shock.
Keep up the good work,
Neil St. Clair
Thanks for covering the move! I’m thrilled to be part of this reimagining of financial services communication. As an enthusiastic WSJ subscriber I’m also excited about Vestorly working with Dow Jones. But still…way to take the thunder from my headline here! Kidding of course, and looking forward to working with everyone.
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